mmm-test-roadmap

name

mmm-test-roadmap

description

Build a prioritized quarterly incrementality testing roadmap from the trust-router output. Given a test budget and a cap on concurrent tests, schedules which channels to test in which weeks, with pre-staged expected lifts as test priors. Use when the user mentions "testing roadmap", "quarterly test plan", "what should we test this quarter", "incrementality calendar", "test prioritization", "sequence my tests", "build a test plan", or "which tests are worth running".

Read references/workflow.md for the full workflow.