| name | content-gap-analysis |
| description | Identifies content opportunities by finding topics and keywords your competitors cover that you don't. Reveals untapped content potential and strategic gaps in your content strategy. |
Content Gap Analysis
This skill identifies content opportunities by analyzing gaps between your content and competitors'. Find topics you're missing, keywords you could target, and content formats you should create.
When to Use This Skill
- Planning content strategy and editorial calendar
- Finding quick-win content opportunities
- Understanding where competitors outperform you
- Identifying underserved topics in your niche
- Expanding into adjacent topic areas
- Prioritizing content creation efforts
- Finding GEO opportunities competitors miss
What This Skill Does
- Keyword Gap Analysis: Finds keywords competitors rank for that you don't
- Topic Coverage Mapping: Identifies topic areas needing more content
- Content Format Gaps: Reveals missing content types (videos, tools, guides)
- Audience Need Mapping: Matches gaps to audience journey stages
- GEO Opportunity Detection: Finds AI-answerable topics you're missing
- Priority Scoring: Ranks gaps by impact and effort
- Content Calendar Creation: Plans gap-filling content schedule
How to Use
Basic Gap Analysis
Find content gaps between my site [URL] and [competitor URLs]
What content am I missing compared to my top 3 competitors?
Topic-Specific Analysis
Find content gaps in [topic area] compared to industry leaders
What [content type] do competitors have that I don't?
Audience-Focused
What content gaps exist for [audience segment] in my niche?
Instructions
When a user requests content gap analysis:
-
Define Analysis Scope
Clarify parameters:
### Analysis Parameters
**Your Site**: [URL]
**Competitors to Analyze**: [URLs or "identify for me"]
**Topic Focus**: [specific area or "all"]
**Content Types**: [blogs, guides, tools, videos, or "all"]
**Audience**: [target audience]
**Business Goals**: [traffic, leads, authority, etc.]
-
Audit Your Existing Content
## Your Content Inventory
**Total Indexed Pages**: [X]
**Content by Type**:
- Blog posts: [X]
- Landing pages: [X]
- Resource pages: [X]
- Tools/calculators: [X]
- Case studies: [X]
**Content by Topic Cluster**:
| Topic | Articles | Keywords Ranking | Traffic |
|-------|----------|------------------|---------|
| [topic 1] | [X] | [X] | [X] |
| [topic 2] | [X] | [X] | [X] |
| [topic 3] | [X] | [X] | [X] |
**Top Performing Content**:
1. [Title] - [traffic] visits - [keywords] keywords
2. [Title] - [traffic] visits - [keywords] keywords
3. [Title] - [traffic] visits - [keywords] keywords
**Content Strengths**:
- [Strength 1]
- [Strength 2]
**Content Weaknesses**:
- [Weakness 1]
- [Weakness 2]
-
Analyze Competitor Content
## Competitor Content Analysis
### Competitor 1: [Name/URL]
**Content Volume**: [X] pages
**Monthly Traffic**: [X] visits
**Content Distribution**:
| Type | Count | Est. Traffic |
|------|-------|--------------|
| Blog posts | [X] | [X] |
| Guides | [X] | [X] |
| Tools | [X] | [X] |
| Videos | [X] | [X] |
:
| Topic | Articles | Your Coverage |
|-------|----------|---------------|
| [topic] | [X] | [X or "None"] |
:
[Content piece] - [traffic] - [why it works]
[Content piece] - [traffic] - [why it works]
[Repeat for each competitor]
Example
User: "Find content gaps for my SaaS marketing blog compared to HubSpot and Drift"
Output:
# Content Gap Analysis: SaaS Marketing Blog
## Executive Summary
Compared to HubSpot and Drift, your blog has significant gaps in:
1. **Interactive tools** - They have 15+, you have 0
2. **Comparison content** - Missing "[Your Tool] vs [Competitor]" pages
3. **GEO-optimized definitions** - No glossary or term definitions
Total opportunity: ~25,000 monthly visits from 45 keyword gaps
## Top Keyword Gaps
### Quick Wins (Difficulty <40)
| Keyword | Volume | Difficulty | Who Ranks |
|---------|--------|------------|-----------|
| saas marketing metrics | 1,200 | 32 | HubSpot #3 |
| b2b email sequences | 890 | 28 | Drift #5 |
| saas onboarding emails | 720 | 25 | Neither! |
| marketing qualified lead definition | 1,800 | 35 | HubSpot #1 |
### Content Format Gaps
**You're missing**:
- [ ] Interactive ROI calculator (HubSpot gets 15k visits/mo from theirs)
- [ ] Email template library (Drift's gets 8k visits/mo)
- [ ] Marketing glossary (HubSpot's definition pages rank for 500+ keywords)
## Recommended Content Calendar
**Week 1**: "SaaS Marketing Metrics: Complete Guide" (Quick win)
**Week 2**: "What is a Marketing Qualified Lead?" (GEO opportunity)
**Week 3**: "B2B Email Sequence Templates" (Format gap)
**Week 4**: "[Your Tool] vs HubSpot" (Comparison gap)
Advanced Analysis
Competitive Cluster Comparison
Compare our topic cluster coverage for [topic] vs top 5 competitors
Temporal Gap Analysis
What content have competitors published in the last 6 months that we haven't covered?
Intent-Based Gaps
Find gaps in our [commercial/informational] intent content
Tips for Success
- Focus on actionable gaps - Not all gaps are worth filling
- Consider your resources - Prioritize based on ability to execute
- Quality over quantity - Better to fill 5 gaps well than 20 poorly
- Track what works - Measure gap-filling success
- Update regularly - Gaps change as competitors publish
- Include GEO opportunities - Don't just optimize for traditional search
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