| name | keyword-research |
| description | Discovers high-value keywords with search intent analysis, difficulty assessment, and content opportunity mapping. Essential for starting any SEO or GEO content strategy. |
Keyword Research
This skill helps you discover, analyze, and prioritize keywords for SEO and GEO content strategies. It identifies high-value opportunities based on search volume, competition, intent, and business relevance.
When to Use This Skill
- Starting a new content strategy or campaign
- Expanding into new topics or markets
- Finding keywords for a specific product or service
- Identifying long-tail keyword opportunities
- Understanding search intent for your industry
- Planning content calendars
- Researching keywords for GEO optimization
What This Skill Does
- Keyword Discovery: Generates comprehensive keyword lists from seed terms
- Intent Classification: Categorizes keywords by user intent (informational, navigational, commercial, transactional)
- Difficulty Assessment: Evaluates competition level and ranking difficulty
- Opportunity Scoring: Prioritizes keywords by potential ROI
- Clustering: Groups related keywords into topic clusters
- GEO Relevance: Identifies keywords likely to trigger AI responses
How to Use
Basic Keyword Research
Research keywords for [topic/product/service]
Find keyword opportunities for a [industry] business targeting [audience]
With Specific Goals
Find low-competition keywords for [topic] with commercial intent
Identify question-based keywords for [topic] that AI systems might answer
Competitive Research
What keywords is [competitor URL] ranking for that I should target?
Instructions
When a user requests keyword research:
-
Understand the Context
Ask clarifying questions if not provided:
- What is your product/service/topic?
- Who is your target audience?
- What is your business goal? (traffic, leads, sales)
- What is your current domain authority? (new site, established, etc.)
- Any specific geographic targeting?
- Preferred language?
-
Generate Seed Keywords
Start with:
- Core product/service terms
- Problem-focused keywords (what issues do you solve?)
- Solution-focused keywords (how do you help?)
- Audience-specific terms
- Industry terminology
-
Expand Keyword List
For each seed keyword, generate variations:
## Keyword Expansion Patterns
### Modifiers
- Best [keyword]
- Top [keyword]
- [keyword] for [audience]
- [keyword] near me
- [keyword] [year]
- How to [keyword]
- What is [keyword]
- [keyword] vs [alternative]
- [keyword] examples
- [keyword] tools
### Long-tail Variations
- [keyword] for beginners
- [keyword] for small business
- Free [keyword]
- [keyword] software/tool/service
- [keyword] template
- [keyword] checklist
- [keyword] guide
-
Classify Search Intent
Categorize each keyword:
| Intent | Signals | Example | Content Type |
|---|
| Informational | what, how, why, guide, learn | "what is SEO" | Blog posts, guides |
| Navigational | brand names, specific sites | "google analytics login" |
Example
User: "Research keywords for a project management software company targeting small businesses"
Output:
# Keyword Research Report: Project Management Software
**Generated**: December 2024
**Target Audience**: Small business owners and teams
**Business Goal**: Software signups and trials
## Executive Summary
- Total keywords analyzed: 150+
- High-priority opportunities: 23
- Estimated traffic potential: 45,000/month
- Recommended focus areas:
- Task management workflows
- Team collaboration
- Small business productivity
## Top Keyword Opportunities
### Quick Wins (Priority: Immediate)
| Keyword | Volume | Difficulty | Intent | Score |
|---------|--------|------------|--------|-------|
| project management for small teams | 1,200 | 28 | Commercial | 92 |
| simple task management software | 890 | 25 | Commercial | 89 |
| best free project management tool | 2,400 | 35 | Commercial | 85 |
| how to manage remote team projects | 720 | 22 | Informational | 82 |
| project tracking spreadsheet alternative | 480 | 18 | Commercial | 80 |
### Growth Keywords (Priority: 3-6 months)
| Keyword | Volume | Difficulty | Intent | Score |
|---------|--------|------------|--------|-------|
| project management software | 18,000 | 72 | Commercial | 65 |
| best project management tools 2024 | 8,500 | 65 | Commercial | 62 |
| project management app | 12,000 | 68 | Commercial | 58 |
### GEO Opportunities (AI-citation potential)
| Keyword | Type | AI Potential | Recommended Format |
|---------|------|--------------|-------------------|
| what is project management | Definition | ⭐⭐⭐⭐⭐ | Clear definition + methodology |
| agile vs waterfall | Comparison | ⭐⭐⭐⭐⭐ | Side-by-side comparison table |
| project management methodologies | List | ⭐⭐⭐⭐ | Comprehensive list with pros/cons |
| how to create a project plan | How-to | ⭐⭐⭐⭐ | Step-by-step guide |
| project management best practices | List | ⭐⭐⭐⭐ | Numbered best practices |
## Topic Clusters
### Cluster 1: Project Management Fundamentals
**Pillar**: "Complete Guide to Project Management" (8,500 volume)
Cluster articles:
1. What is project management? (2,200 volume)
2. Project management methodologies explained (1,800 volume)
3. How to create a project plan (1,400 volume)
Project management best practices (1,200 volume)
Project management roles and responsibilities (890 volume)
: "Team Collaboration Tools Guide" (4,200 volume)
Cluster articles:
How to improve team communication (1,600 volume)
Remote team management tips (1,400 volume)
Best practices for distributed teams (920 volume)
Team productivity tools comparison (780 volume)
| Month | Content | Target Keyword | Type |
|-------|---------|----------------|------|
| Week 1 | Simple Task Management Guide | simple task management software | Blog + Demo |
| Week 2 | Project Management for Small Teams | project management for small teams | Pillar Page |
| Week 3 | Agile vs Waterfall: Complete Comparison | agile vs waterfall | Comparison |
| Week 4 | Free PM Tools Roundup | best free project management tool | Listicle |
: Create landing pages for top 5 quick-win keywords
: Write pillar content for "Project Management Fundamentals"
: Build out cluster content with internal linking
: Track rankings and adjust strategy based on performance
Advanced Features
Intent Mapping
Map all keywords for [topic] by search intent and funnel stage
Seasonal Analysis
Identify seasonal keyword trends for [industry]
Competitor Gap
What keywords do [competitor 1], [competitor 2], [competitor 3] rank for
that I'm missing?
Local Keywords
Research local keywords for [business type] in [city/region]
Tips for Success
- Start with seed keywords that describe your core offering
- Don't ignore long-tail - they often have highest conversion rates
- Match content to intent - informational queries need guides, not sales pages
- Group into clusters for topical authority
- Prioritize quick wins to build momentum and credibility
- Include GEO keywords in your strategy for AI visibility
- Review quarterly - keyword dynamics change over time
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