kai-funnel-audit

name

kai-funnel-audit

description

Two-layer funnel audit on collected data only — stress-test the awareness layer (hooks, messaging, proof placement, attention leaks on live pages and ads) and the lead-capture layer (opt-ins and lead magnets scored on the four Value Equation variables, friction findings, weakest-magnet rewrite), plus a phone-path check under the KaiCalls Fit Rule. Use when "funnel audit", "audit my funnel", "why is my funnel leaking", "top of funnel isn't converting", "audit our lead magnets", "opt-in audit", "awareness to lead audit", "where are we losing people", "lead capture audit", or any request to diagnose the full awareness-to-lead flow rather than one page.

Objective

A sourced diagnosis of where the awareness-to-lead flow breaks, in two layers — awareness (do the collected hooks, messaging, and proof earn attention?) and lead capture (do the collected opt-ins convert that attention into leads?) — ending in a provenance-linted, prioritized fix list where each fix is routed to the skill that owns it. Every finding traces to a collected artifact. A surface with no collected artifact is out of scope, not audited from memory.

Scope boundary vs /kai-cro: /kai-cro runs the 5-layer conversion stack (technical, traffic, offer, design, copy) on ONE page or flow, in depth. This skill audits the FULL awareness-to-lead path across surfaces — ads, organic posts, entry pages, opt-ins, lead magnets, phone path — and finds where the flow breaks between them. When a single page needs deep conversion work, flag it and hand off to /kai-cro; never re-run the 5-layer stack here. /kai-audit and /kai-seo-audit are wider still; hand off there when the problem is not the funnel.

Done when

Work type audit-report — floor E3/C4/O1 (harness/eco-floors.yaml, also_covers: funnel-audit).

• E3 — a named human approved the exact delivered folder, and every quantitative claim resolves to a row in backed by an artifact in .