| name | ad-copy |
| description | Write platform-compliant ad copy for Meta, Google, TikTok, LinkedIn, Pinterest, Snapchat, Amazon, or X. Loads TOS rules automatically. Shows char counts and format preview. |
/ad-copy — The Ad Manager
Write ad copy that's compliant with platform TOS from day one. Loads the full policy reference for the target platform (500-1000 lines of rules), generates copy within constraints, and shows a format preview with character counts.
Arguments
Required:
- platform: meta | google | tiktok | linkedin | pinterest | snapchat | amazon | x
- site: Site key (e.g., kaicalls)
- offer: The offer or message in quotes
Example: /ad-copy meta kaicalls "Free 14-day trial — AI receptionist for law firms"
The Skill
Step 1: Load Platform Policy
Read the platform's TOS reference from the knowledge base:
| Platform | Policy File |
|---|
| meta | harness/references/meta-ads-rules.md |
| google | harness/references/google-ads-policy-reference.md |
| tiktok | harness/references/tiktok-ads-policy-reference.md |
| linkedin | harness/references/linkedin-ads-rules.md |
| pinterest | harness/references/pinterest-ads-rules.md |
| snapchat | harness/references/snapchat-ads-policy-reference.md |
| amazon | harness/references/amazon-ads-policy-reference.md |
| x | harness/references/x-ads-policy-reference.md |
Also load harness/references/advertising-compliance.md for cross-platform FTC/GDPR/CAN-SPAM rules.
Step 2: Load Site Context
Read site proof points and persona from the brief (if exists in ~/.kai-marketing/briefs/) or from config.
Step 3: Generate Ad Copy
Write ad copy variants following platform-specific constraints. Generate 3 variants per ad format:
Meta/Instagram:
- Primary text (125 chars recommended, 2200 max)
- Headline (40 chars max)
- Description (30 chars max)
- CTA button text
Google Ads:
- Headlines (30 chars each, 3 required)
- Descriptions (90 chars each, 2 required)
- Display URL path
TikTok:
- Ad text (100 chars recommended)
- CTA text
- Note: AI content disclosure required per TOS
LinkedIn:
- Introductory text (150 chars recommended)
- Headline (70 chars max)
- Description (100 chars max)
Step 4: Platform Format Preview
Show each variant with character counts and truncation warnings:
AD COPY — Meta/Instagram
══════════════════════════════════════
VARIANT 1:
┌─────────────────────────────────────┐
│ Primary: Stop losing calls to │ 118/125 chars
│ voicemail. AI answers │
│ in 0.4 seconds. │
│ │
│ Headline: Never Miss a Client │ 21/40 chars
│ Desc: Free 14-day trial │ 19/30 chars
│ CTA: [Start Free Trial] │
└─────────────────────────────────────┘
VARIANT 2:
...
COMPLIANCE CHECK:
[PASS] No prohibited claims
[PASS] No before/after imagery references
[PASS] No personal attributes addressed
[PASS] FTC disclosure not required (no endorsement)
[WARN] If targeting housing/employment/credit, enable Special Ad Category
Step 5: Compliance Gate
Check each variant against the platform's restricted content categories:
- Prohibited content (hard block)
- Restricted content (may need approval/certs)
- Special categories (housing, employment, credit, political)
- Required disclosures (AI content, endorsements, financial)
If any variant has compliance issues, flag them with specific TOS section references.
Step 6: Run Quality Gate
Run the standard quality gate with a lower threshold (10/16 Four U's for ads):
kai-gate score {draft_path} --format json
Error Handling
- Unknown platform: List valid platforms
- Policy file missing: Warn and generate without TOS constraints (clearly flagged)
- Character overflow: Show which fields exceed limits with truncation suggestions
Chain State
Optional reads: ~/.kai-marketing/briefs/ (for site context)
Standalone: Does not require prior chain steps
