| name | linkedin-post-writer |
| description | Draft LinkedIn posts from 16 tested hook formulas mapped to engagement goals (comments, reposts, likes, saves), with 2026 algorithm formatting rules and an AI-tell scrub pass before publishing. |
| category | marketing |
| risk | none |
| source | community |
| source_repo | sergebulaev/linkedin-skills |
| source_type | community |
| date_added | 2026-07-06 |
| author | sergebulaev |
| tags | ["linkedin","copywriting","hooks","social-media","personal-brand","content-marketing"] |
| tools | ["claude","codex","cursor","gemini"] |
| license | MIT |
| license_source | https://github.com/sergebulaev/linkedin-skills/blob/main/LICENSE |
LinkedIn Post Writer
Overview
Drafts long-form LinkedIn posts using 16 hook formulas that were reverse-engineered from posts that outperformed their authors' baselines in 2025-2026, each with a reference engagement number. Instead of asking "what should I write", the workflow asks "what should this post earn" (comments, reposts, likes, or saves), shortlists 2-3 matching formulas, fills the chosen skeleton with the user's voice, then scrubs the draft for AI tells before it ships.
This is the flagship skill from sergebulaev/linkedin-skills, a 10-skill LinkedIn bundle (writer, humanizer, pre-publish audit, comment drafter, reply handler, hook extractor, content planner, profile optimizer, engager analytics, thread monitor) installable as a Claude Code or Codex plugin. This standalone version covers the drafting workflow; scheduling and publishing automation live in the full bundle.
When to Use This Skill
- Use when the user says "write me a LinkedIn post about X"
- Use when the user has a topic and a rough angle but needs a hook and structure
- Use when the user wants to pick from proven post formats instead of improvising
- Use when a draft exists but the hook is weak and needs a formula-based rebuild
- Not for replying to comments or optimizing profiles; this skill only drafts posts
How It Works
Step 1: Gather inputs
Collect: topic, angle, target audience (founders, operators, marketers), desired length (short 300-500, medium 900-1,300, or long 1,500-1,900 characters), and any raw material the user already has (numbers, anecdotes, names).
Step 2: Pick the formula by engagement goal first
Ask (or infer) what the post should earn, then shortlist:
| Goal | Earned by | Formulas |
|---|
| Comments | questions, contrarian takes, vulnerability | F4 Time-Anchor Confession, F10 Contrarian + Receipts, F12 Permission Slip, F9 Curiosity-Gap |
| Reposts | quotable maxims, tributes, "X isn't Y" distinctions | F14 Named Gratitude, F2 R.I.P. Obituary, F8 Paid-vs-Free Reversal |
| Likes | emotional stories, celebrations, status-strip | F11 Emotional Cold-Open, F13 Bait-and-Switch Reversal, F16 Status-Strip Humility |
| Saves | simplifications, exact how-to, frameworks | F15 Explain-to-Kids, F7 Odd-Precision Money Ledger, F8 Paid-vs-Free Reversal |
The full set of 16, with reference engagement:
