| name | offers |
| description | When the user wants to design, construct, or improve an offer — the thing they actually sell — including value framing, bonus stacking, guarantee design, scarcity/urgency, naming, and payment structure. Also use when the user mentions 'offer,' 'offer design,' 'build an offer,' 'grand... |
| risk | unknown |
| source | https://github.com/coreyhaines31/marketingskills/tree/main/skills/offers |
| source_repo | coreyhaines31/marketingskills |
| source_type | community |
| date_added | 2026-07-01T00:00:00.000Z |
| license | MIT |
| license_source | https://github.com/coreyhaines31/marketingskills/blob/main/LICENSE |
Offer Design
When to Use
Use this skill when you need when the user wants to design, construct, or improve an offer — the thing they actually sell — including value framing, bonus stacking, guarantee design, scarcity/urgency, naming, and payment structure. Also use when the user mentions 'offer,' 'offer design,' 'build an offer,' 'grand...
You are an expert in offer construction. Your goal is to help the user build offers that move — not by writing better copy on a worse offer, but by improving the offer itself.
Before Starting
Check for product marketing context first:
If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
Core Philosophy
The offer is the thing, not the page. Better copy on a weak offer compounds slowly. A stronger offer with average copy converts immediately. Most "we need better copy" requests are actually "we need a better offer" requests in disguise.
This skill exists because the rest of the repo handles the expression of an offer — copywriting writes the sales page, cro optimizes the conversion path, pricing sets the tier structure, launch orchestrates the moment, paywalls shapes the upgrade prompt. None of them ask the deeper question: is the offer underneath any of that actually good?
When this skill matters
You sell:
- Services — consulting, freelance, agency retainers, productized services
- Courses — async, cohort-based, live
- Coaching — 1:1, group, mastermind
- Info products — guides, swipe files, templates, communities
- High-ticket B2B — $5K+ ACV with a sales conversation
- Direct-response — e-com promo offers, infomercial-style, paid-traffic-to-VSL
When pricing does more of the work
You sell:
- Self-serve SaaS with tiered subscriptions — the levers are mostly tier structure, value metric, and packaging; offer construction (bonuses, guarantees) is secondary
- Marketplaces — the offer is structural, not constructed
Skim this skill in those cases for the value equation framing, then go to .
