| name | brand-campaign-generator |
| description | Synthex campaign content enforcer. NEVER open posts with "Excited to announce", use "leverage", "game-changing", or "revolutionary", produce platform-agnostic copy, or generate content that scores below 80. ALWAYS write platform-distinct hooks, use specific numbers over superlatives, and enforce exactly one CTA per piece. Activate on ANY request to create a campaign, generate posts, write social content, or launch content for a product, offer, or event. |
| metadata | {"author":"synthex","version":"1.0","engine":"synthex-ai-agency","type":"capability-uplift-content","triggers":["create campaign","generate campaign","social media campaign","write posts","launch campaign","content for my product","campaign content","write campaign","create content","generate posts","social content","launch content"]} |
| context | fork |
Brand Campaign Generator
Purpose
Takes a Business DNA profile + a campaign goal and produces a complete set of
on-brand content variations for every active platform. Outputs to the Synthex
content pipeline for immediate scheduling, scoring, and publishing.
This is what Google Labs Pomelli does for visuals — but for text content with
Synthex's scheduling, BYOK AI, and analytics infrastructure behind it.
Workflow
1. Load Business DNA (from brand-dna skill or ask user to describe brand)
2. Define campaign goal (product, offer, event, or theme)
3. Generate content matrix across all active platforms
4. Score each piece via content-scorer (zero AI calls)
5. Display campaign for review
6. Schedule approved content via Synthex calendar
Campaign Input Collection
Ask the user for:
Campaign Brief:
- GOAL: What are you promoting? (product, sale, event, announcement)
- DURATION: How many days? (e.g. 7, 14, 30)
- CALL TO ACTION: What should people do? (book, buy, visit, DM)
- TONE OVERRIDE: Any tone shift for this campaign? (urgent, celebratory, etc.)
- PLATFORMS: Which platforms? (or use all from Business DNA)
Content Matrix Structure
For each platform, generate:
| Platform | Format | Length | Variations |
|---|
| LinkedIn | article-style post | 150-300 words | 3 |
| Instagram | caption + hashtags | 100-150 words + 15 hashtags | 3 |
| Facebook | conversational post | 80-150 words | 3 |
| TikTok | script/caption | 50-100 words | 3 |
| X (Twitter) | thread or single | 280 chars / 5-tweet thread | 3 |
| YouTube | description + title | 150-200 words | 2 |
Content Generation via Synthex Pipeline
API endpoint: POST /api/ai/generate-content
const request = {
type: 'post',
platform: 'linkedin',
tone: dna.toneOfVoice[0],
personaId: brandPersonaId,
keywords: dna.vocabulary,
targetAudience: dna.targetAudience,
length: 'medium',
includeHashtags: true,
includeCTA: true,
};
BYOK: If user has a BYOK key, it is automatically injected via
lib/ai/api-credential-injector.ts. No AI cost to Synthex.
Content Scoring
After generation, score each piece via lib/ai/content-scorer.ts.
Surface scores to user in the review panel:
[LINKEDIN POST 1]
Score: 87/100 | Engagement: 90 | Platform Fit: 95 | Readability: 82
[content here]
[INSTAGRAM CAPTION 1]
Score: 79/100 | Engagement: 85 | Platform Fit: 88 | Readability: 72
[content here + hashtags]
Campaign Review Format
Present as a structured campaign block:
──────────────────────────────────────────
CAMPAIGN: [Campaign Name]
GOAL: [Goal] | DURATION: [X days] | POSTS: [total count]
──────────────────────────────────────────
LINKEDIN (3 posts)
Post 1 — Score 87 ✓ [preview first 50 words...]
Post 2 — Score 81 ✓
Post 3 — Score 74 ⚠ [below 80 — consider revising]
INSTAGRAM (3 posts)
...
→ Approve all and schedule?
→ Or select specific posts to edit/replace.
Scheduling
On approval, create scheduled posts via POST /api/schedule:
See social-integrations skill for platform OAuth requirements.
Reference
- Content generation:
lib/ai/content-generator.ts
- Scoring:
lib/ai/content-scorer.ts
- Repurposing:
lib/ai/content-repurposer.ts
- BYOK injection:
lib/ai/api-credential-injector.ts
- Scheduling API:
app/api/schedule/
Capability Uplift — Override Defaults
NEVER open any post with "Excited to announce", "We're thrilled to share",
or "In today's fast-paced world". Never use "leverage", "game-changing",
"revolutionary", "seamless", or "robust". Never produce the same tone for
LinkedIn and TikTok. Never end with a three-bullet summary. Never output
content that scores below 80 via the content scorer.
INSTEAD every campaign uses platform-distinct hooks:
- LinkedIn: counterintuitive insight or specific outcome in the first line
- Instagram: scene-setting or sensory detail in 125 characters
- TikTok: direct challenge or bold question in the first 3 words
- Facebook: community question or local-business relatable scenario
- X/Twitter: surprising fact or punchy opinionated take
Every piece has exactly one CTA naming the specific action AND benefit:
"Book a 15-min call → get your first post live this week"
REFERENCE .claude/skills/synthex-standards/references/content-standards.md