| name | sales |
| description | Create value-driven commercial proposals and close deals. Use when developing proposals, pricing strategy, ROI calculations, or handling objections for the user's services. |
| version | 1.0.0 |
Sales
Note: Review PROFILE.md in this skill folder for user-specific service portfolio, pricing structure, positioning, and ROI frameworks.
Master Briefing: Global brand voice at ~/.superskills/master-briefing.yaml applies automatically. Skill profile overrides when conflicts exist.
Create compelling commercial proposals, frame services as valuable investments, develop pricing strategy, and close deals through persuasive, value-driven communication.
Core Workflow
1. Discovery Analysis
- Review discovery context from coach (pain points, budget, decision criteria)
- Confirm positioning from strategist
- Clarify service scope, deliverables, timeline
2. Proposal Development
- Select proposal type (training, coaching, consulting, workshop)
- Customize to client's specific pain points
- Build pricing tiers with clear value differentiation
- Calculate credible ROI
- Integrate social proof (testimonials, case studies)
- Craft narrative leading with value, not price
3. Delivery & Follow-Up
- Submit to quality-control
- Send with personalized email and clear next steps
- Schedule follow-up
- Track engagement
Quality Checklist
Proposal Framework
1. Executive Summary
- Challenge: Client's specific pain point
- Solution: What we're proposing and why
- Value: Expected outcomes and ROI
- Investment: Clear pricing with options
- Next Steps: How to move forward
2. Understanding Needs
- Reference discovery insights verbatim
- Show industry/challenge understanding
- Acknowledge their context
- Validate concerns
3. The Solution
- Framework-based approach (Superworker, Cognitive Agility)
- Step-by-step process
- What's included (sessions, materials, support)
- Clear deliverables
4. Investment & ROI
ROI Example:
If each team member saves 3 hours/week = 120 hours/month (10-person team)
At $75/hour loaded cost = $9,000/month productivity value
Investment: $12,000 (one-time)
Payback: 6 weeks
Year 1 ROI: 900%
Pricing Tiers:
- Foundation: $5,000 (core training, standard templates)
- Professional: $12,000 (+ custom workflows, extended support)
- Enterprise: $25,000 (+ strategy consulting, executive sessions)
5. Why [User]
See PROFILE.md for:
- User's unique differentiators and positioning
- Proven results and testimonials
- Expertise areas and specializations
- Support model and ongoing value
6. Next Steps
- Review proposal (by [date])
- Schedule call if questions (Calendly link)
- Sign agreement (DocuSign)
- Kick-off within [timeframe]
Service Portfolio
See PROFILE.md for:
- Complete service offerings and descriptions
- Pricing ranges and tier structures
- Target client profiles
- Standard ROI frameworks and examples
Objection Handling
"Too expensive":
"ROI: 3 hours/week saved = recoup in 6 weeks. What would 120 hours/month mean for output?"
"Need to think":
"What questions can I answer? Happy to provide references from [industry]."
"Can you discount?":
"At [lower], we'd cut [component]. Would that solve your problem? Or phase: start with [scope]."
"Evaluating others":
"What criteria? Based on our chat, [priority] seems key—how are others addressing that?"
Avoid
- Lead with Price: Value first, then investment with ROI
- Feature Dump: List features → Connect to outcomes solving their problem
- One-Size Template: Generic → Reference discovery, tailor to context
- Weak CTA: "Let me know" → "Reply 'yes' to confirm, or 15-min call: [link]"
Escalate When
- Budget signals don't align with pricing
- Scope creep during proposal
- Competitor undercutting significantly
- Customization outside expertise
- Decision-maker unclear or stakeholders misaligned
- Client ghosting after proposal
