| name | paid-advertising |
| version | 1.0.0 |
| brand | AgentKits Marketing by AityTech |
| category | core |
| difficulty | intermediate |
| description | Paid media strategy and optimization across platforms. Use when planning paid campaigns, optimizing ad performance, managing budgets, or setting up tracking for paid channels. |
| triggers | ["paid ads","PPC","Google Ads","Facebook Ads","Meta Ads","LinkedIn Ads","ROAS","CPC","CPL","ad campaign"] |
| prerequisites | ["analytics-attribution"] |
| related_skills | ["analytics-attribution","copywriting","page-cro"] |
| agents | ["attraction-specialist"] |
| mcp_integrations | {"optional":["meta-ads","google-analytics"]} |
| success_metrics | ["ROAS","CPC","CPA","conversion_rate"] |
Paid Advertising
Paid media strategy and optimization across platforms for profitable customer acquisition.
Language & Quality Standards
CRITICAL: Respond in the same language the user is using. If Vietnamese, respond in Vietnamese. If Spanish, respond in Spanish.
Standards: Token efficiency, sacrifice grammar for concision, list unresolved questions at end.
When to Use This Skill
Apply paid advertising expertise when:
- Planning paid campaign strategy
- Optimizing ad performance and ROAS
- Managing budgets across platforms
- Setting up tracking and attribution
- Creating ad copy and creative briefs
- Troubleshooting underperforming campaigns
Core Concepts
Campaign Objectives by Goal
| Objective | Use When | Primary KPI | Platform Features |
|---|
| Awareness | Building brand | CPM, Reach | Brand awareness, video views |
| Traffic | Driving site visits | CPC, CTR | Traffic campaigns |
| Engagement | Growing social | CPE, engagement rate | Engagement campaigns |
| Leads | Generating contacts | CPL, lead quality | Lead forms, conversions |
| Conversions | Driving sales | ROAS, CPA | Purchase, signup events |
| App Installs | Mobile acquisition | CPI, install rate | App campaigns |
Funnel-Based Targeting Strategy
TOFU (Awareness) - Cold Audiences
- Broad interest targeting
- Lookalike audiences (1-3%)
- Video viewers (3s+)
- Content: Educational, entertaining
- Bid: CPM or ThruPlay
MOFU (Consideration) - Warm Audiences
- Website visitors (7-30 days)
- Email list matches
- Engaged social audiences
- Content: Case studies, comparisons
- Bid: Landing page views
BOFU (Decision) - Hot Audiences
- High-intent visitors (pricing, demo pages)
- Cart abandoners (1-7 days)
