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apollo-core-workflow-a Implement Apollo.io lead search and enrichment workflow.
Use when building lead generation features, searching for contacts,
or enriching prospect data from Apollo.
Trigger with phrases like "apollo lead search", "search apollo contacts",
"find leads in apollo", "apollo people search", "enrich contacts apollo".
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name apollo-core-workflow-a description Implement Apollo.io lead search and enrichment workflow.
Use when building lead generation features, searching for contacts,
or enriching prospect data from Apollo.
Trigger with phrases like "apollo lead search", "search apollo contacts",
"find leads in apollo", "apollo people search", "enrich contacts apollo".
allowed-tools Read, Write, Edit, Bash(npm:*), Bash(pip:*), Grep version 1.0.0 license MIT author Jeremy Longshore <jeremy@intentsolutions.io> compatible-with claude-code, codex, openclaw tags ["saas","apollo","workflow"]
Apollo Core Workflow A: Lead Search & Enrichment
Overview
Build the core Apollo.io prospecting pipeline: search for people and organizations, then enrich the best leads. Key distinction — search is free (no credits), enrichment costs credits . This skill uses the correct endpoints and x-api-key header authentication.
Prerequisites
Completed apollo-install-auth setup
Valid Apollo API key with search + enrichment permissions
Understanding of your Ideal Customer Profile (ICP)
Instructions
Step 1: Search for People (Free — No Credits)
The People API Search endpoint (POST /mixed_people/api_search) searches Apollo's 275M+ database. It does not return emails or phone numbers — use enrichment for that.
import axios from 'axios' ;
const client = axios.create ({
baseURL : 'https://api.apollo.io/api/v1' ,
headers : { 'Content-Type' : 'application/json' , 'x-api-key' : process.env .APOLLO_API_KEY ! },
});
interface PersonSearchParams {
domains : string [];
titles ?: string [];
seniorities ?: string [];
locations ?: string [];
page ?: number ;
perPage ?: number ;
}
export async function
searchPeople
params : PersonSearchParams
const
await
post
'/mixed_people/api_search'
q_organization_domains_list
domains
person_titles
titles
person_seniorities
seniorities
person_locations
locations
include_similar_titles
true
page
page
1
per_page
perPage
25
return
people
people
total
pagination
total_entries
totalPages
pagination
total_pages
page
pagination
page
Step 2: Search for Organizations (Free)
interface OrgSearchParams {
keywords ?: string ;
locations ?: string [];
employeeRanges ?: string [];
industries ?: string [];
revenueRanges ?: string [];
}
export async function searchOrganizations (params : OrgSearchParams const { data } = await client.post ('/mixed_companies/search' , {
q_organization_keyword_tags : params.keywords ? [params.keywords ] : undefined ,
organization_locations : params.locations ,
organization_num_employees_ranges : params.employeeRanges ,
organization_industry_tag_ids : params.industries ,
organization_revenue_ranges : params.revenueRanges ,
page : 1 ,
per_page : 25 ,
});
return data.organizations .map ((org : any ({
id : org.id ,
name : org.name ,
domain : org.primary_domain ,
industry : org.industry ,
employees : org.estimated_num_employees ,
revenue : org.annual_revenue_printed ,
city : org.city ,
state : org.state ,
}));
}
Step 3: Enrich a Single Person (1 Credit)
export async function enrichPerson (params : {
email?: string ;
linkedinUrl?: string ;
firstName?: string ;
lastName?: string ;
domain?: string ;
}const { data } = await client.post ('/people/match' , {
email : params.email ,
linkedin_url : params.linkedinUrl ,
first_name : params.firstName ,
last_name : params.lastName ,
organization_domain : params.domain ,
reveal_personal_emails : false ,
reveal_phone_number : true ,
});
if (!data.person ) return null ;
const p = data.person ;
return {
id : p.id ,
name : p.name ,
title : p.title ,
email : p.email ,
phone : p.phone_numbers ?.[0 ]?.sanitized_number ,
company : p.organization ?.name ,
companyDomain : p.organization ?.primary_domain ,
linkedinUrl : p.linkedin_url ,
seniority : p.seniority ,
city : p.city ,
state : p.state ,
};
}
Step 4: Bulk Enrich People (Up to 10 per Call) export async function bulkEnrichPeople (details : Array <{
email?: string ;
linkedin_url?: string ;
first_name?: string ;
last_name?: string ;
organization_domain?: string ;
}>const { data } = await client.post ('/people/bulk_match' , {
details,
reveal_personal_emails : false ,
reveal_phone_number : false ,
});
return (data.matches ?? []).map ((match : any ({
id : match.id ,
name : match.name ,
email : match.email ,
title : match.title ,
company : match.organization ?.name ,
}));
}
Step 5: Build a Combined Lead Pipeline export async function buildLeadPipeline (targetDomains : string []const leads : any [] = [];
for (const domain of targetDomains) {
const { people } = await searchPeople ({
domains : [domain],
seniorities : ['vp' , 'director' , 'c_suite' ],
});
const worthEnriching = people.filter ((p : any scoreLead (p) >= 50 );
if (worthEnriching.length > 0 ) {
const enriched = await bulkEnrichPeople (
worthEnriching.map ((p : any ({
first_name : p.first_name ,
last_name : p.last_name ,
organization_domain : domain,
})),
);
leads.push (...enriched);
}
}
return leads.sort ((a, b ) => scoreLead (b) - scoreLead (a));
}
function scoreLead (person : any number {
let score = 0 ;
if (person.email ) score += 30 ;
if (person.phone_numbers ?.length ) score += 20 ;
if (['c_suite' , 'vp' , 'founder' , 'owner' ].includes (person.seniority )) score += 30 ;
else if (['director' ].includes (person.seniority )) score += 20 ;
if (person.linkedin_url ) score += 10 ;
if (person.city ) score += 10 ;
return score;
}
Output
People search via POST /mixed_people/api_search (free, no credits)
Organization search via POST /mixed_companies/search (free)
Single person enrichment via POST /people/match (1 credit)
Bulk enrichment via POST /people/bulk_match (up to 10 per call)
Lead scoring to minimize credit spend before enriching
Error Handling Error Cause Solution Empty people array Too narrow criteria Broaden seniority levels, add include_similar_titles: true null from enrichmentPerson not in Apollo database Try enriching via LinkedIn URL instead of name+domain 429 Rate Limited Too many requests/minute Batch requests with 500ms delays between calls 403 Forbidden Standard key used for enrichment Upgrade to master API key in Apollo dashboard
Examples
Quick ICP Search
const companies = await searchOrganizations ({
keywords : 'SaaS' ,
employeeRanges : ['51,200' , '201,500' ],
locations : ['United States' ],
});
for (const company of companies.slice (0 , 10 )) {
const { people, total } = await searchPeople ({
domains : [company.domain ],
titles : ['VP Sales' , 'Head of Sales' , 'VP Revenue' ],
});
console .log (`${company.name} (${company.domain} ): ${total} contacts` );
}
Resources
Next Steps Proceed to apollo-core-workflow-b for email sequences and outreach.
