| license | Apache-2.0 |
| name | product-appeal-analyzer |
| description | Evaluate product desirability, market positioning, and emotional resonance—the complement to friction analysis. Assess whether users will WANT a product (not just use it), identity fit, trust signals, and value proposition clarity. Activate on "will they like it", "market positioning", "appeal analysis", "product desirability", "value proposition", "why would someone choose this", "landing page review", "conversion optimization", "messaging strategy". NOT for UX friction analysis (use ux-friction-analyzer), visual design implementation (use web-design-expert), or A/B test setup (use frontend-developer). |
| allowed-tools | Read,Write,Edit,WebFetch |
| category | Content & Marketing |
| tags | ["product-analysis","appeal","market-fit","user-research","positioning"] |
| pairs-with | [{"skill":"ux-friction-analyzer","reason":"Appeal asks \"do they want it?\" Friction asks \"can they use it?\" Use both."},{"skill":"competitive-cartographer","reason":"Position against alternatives with strategic mapping"},{"skill":"web-design-expert","reason":"Implement visual identity recommendations"}] |
Product Appeal Analyzer
Evaluate whether users will want a product—not just use it. The complement to friction analysis.
Core insight: Users don't choose the best product—they choose the product that feels most like it was made for them.
When to Use
✅ Use for:
- Evaluating landing pages, product pages, app store listings
- Positioning a product against alternatives
- Crafting messaging, tone, visual identity direction
- Assessing emotional resonance with target personas
- Pre-launch "will this convert?" analysis
❌ NOT for:
- UX friction audits (→ use ux-friction-analyzer)
- Visual design execution (→ use web-design-expert)
- A/B test implementation (→ use frontend-developer)
- Market size estimation or financial forecasting
- Feature comparison matrices
The Desirability Triangle
All three must be present. Missing any one kills conversion:
IDENTITY FIT
"This is for people like me"
/\
/ \
/ \
/ ★ \
/ DESIRE \
/ \
/______________\
PROBLEM TRUST
URGENCY SIGNALS
"I need this now" "This will actually work"
| Missing Element | User Reaction |
|---|
| Identity Fit | "Seems useful, but not for me" |
| Problem Urgency | "Cool, maybe someday" |
| Trust Signals | "Looks sketchy / too good to be true" |
Decision tree: When analyzing, score each vertex 1-10. If any is <5, that's your priority fix.
Quick Analysis: The 5-Second Test
Within 5 seconds of landing, a visitor should know:
- What is this? (Category recognition)
- Who is it for? (Identity signal)
- What's the core promise? (Value proposition)
- What do I do next? (Clear CTA)
How to run it:
- Show landing page to someone unfamiliar for exactly 5 seconds
- Hide it, then ask: "What was that? Who's it for? What would you do there?"
