anthropic-brand-tokens

name	anthropic-brand-tokens
description	Anthropic official brand color palette, typography standards, and design tokens for consistent brand application.

Anthropic Brand Tokens

Color Palette

Core Identity Colors

Token	Name	HEX	Usage
--color-bg-light	Identity Light	#F5F0E8	Primary background, light surfaces
--color-corporate-dark	Corporate Dark	#1A1A1A	Primary text, outer casing, headings
--color-mid-gray	Muted Mid Gray	#8C8C8C	Annotation lines, secondary text

Brand Accent Colors

Token	Name	HEX	Usage
--color-accent-primary	Primary Brand Accent	#C96442	CTAs, interaction highlights, connectors
--color-accent-secondary	Secondary Brand Accent	#8B9E8E	Thermal/secondary hardware, calm areas
--color-accent-tertiary	Tertiary Brand Accent	#6B7FA3	PCB substrate, informational elements

Supporting Tones

Token	Name	HEX
Warm Off-White	Surface / Card	#FAF8F3
Soft Divider	Rule / Border	#DDD8CE
Deep Charcoal	Dark Variant	#2D2D2D

Design Principles

• Low-saturation: Desaturated, muted tones. No neon, no AI-gradient blues/purples.
• Minimalist: Generous whitespace, clean geometry.
• Warm Neutral Base: Cream/off-white background (Identity Light) as the canvas.
• Monochromatic Accents: Accents are desaturated earth/slate tones, not vivid.

Typography

Primary Font Stack

• Heading / Display: Styrene A (Anthropic proprietary) → fallback "GT Walsheim" → "Inter" → "Liberation Sans"
• Body / Label: Same stack at smaller sizes
• Monospace / Technical: "IBM Plex Mono" → "Courier New"

Font Weights

• Display title: Bold / 700
• Section labels: SemiBold / 600
• Body / annotations: Regular / 400

System Font Fallbacks (Linux)

When proprietary fonts are unavailable, use:

HEADING_FONT_NAME = "DejaVu Sans"  # or "Liberation Sans"
font_paths = {
    "bold":    "/usr/share/fonts/truetype/dejavu/DejaVuSans-Bold.ttf",
    "regular": "/usr/share/fonts/truetype/dejavu/DejaVuSans.ttf",
}

Brand Do / Don't

• Do: Use Identity Light (#F5F0E8) as the poster background.
• Do: Pair Corporate Dark (#1A1A1A) for primary typography.
• Do: Keep accents muted and earthy.
• Don't: Use neon, electric blue, or high-saturation gradients.
• Don't: Mix more than 3 accent colors in a single composition.
• Don't: Use white (#FFFFFF) as background — use Identity Light instead.