anthropic-brand-tokens

name

anthropic-brand-tokens

description

Authoritative reference for Anthropic's official brand color palette, typography, and design tokens. Use this skill whenever creating any Anthropic-branded artifact, poster, UI, or document that must apply official HEX values for background, casing, accents, and annotation colors. Triggers on: "Anthropic brand", "brand colors", "corporate dark", "identity light", "primary accent", "secondary accent", "tertiary accent", "brand tokens", "muted mid gray", "Anthropic typography".

Anthropic Brand Tokens

Color Palette

Token Name	HEX Value	Usage
Identity Light	#F5F0EB	Primary background for all branded artifacts
Corporate Dark	#1A1A1A	Outer casings, headers, dark surfaces
Primary Brand Accent	#D4621A	Key interactions, connector highlights, CTAs
Secondary Brand Accent	#8B7355	Thermal / mid-tone hardware elements
Tertiary Brand Accent	#6B8E7F	PCB substrate, circuit board surfaces
Muted Mid Gray	#9E9E9E	Annotation lines, dividers, subtle borders

Typography

Role	Font Family	Notes
Heading / Title	DejaVu Sans	Bold weight for product titles like "NOVA"
Body / Labels	DejaVu Sans	Regular weight for annotation text

DejaVu Sans is the reliable cross-platform fallback used in Anthropic engineering artifacts when custom font files are not embedded. It provides clean, geometric letterforms consistent with Anthropic's minimalist aesthetic.

Design Principles

• Low saturation: All colors are muted; avoid neon, fluorescent, or AI-gradient palettes.
• Minimalist: Use whitespace generously; no decorative gradients.
• Monochromatic accent discipline: Use only one accent color per layer; do not blend accents.
• Dark-on-light hierarchy: Corporate Dark on Identity Light is the primary contrast pairing.
• Annotation restraint: Leader lines in Muted Mid Gray only; never colored annotation lines.

Quick Reference — Python HEX Constants

IDENTITY_LIGHT      = "#F5F0EB"   # poster background
CORPORATE_DARK      = "#1A1A1A"   # outer casing
PRIMARY_ACCENT      = "#D4621A"   # connector / interaction highlights
SECONDARY_ACCENT    = "#8B7355"   # thermal management unit
TERTIARY_ACCENT     = "#6B8E7F"   # PCB substrate
MUTED_MID_GRAY      = "#9E9E9E"   # annotation leader lines
HEADING_FONT        = "DejaVu Sans"