| name | anthropic-brand-standards |
| description | How to apply Anthropic's official brand colors, typography, and design guidelines. Use this skill whenever the user mentions Anthropic styling, corporate colors, brand accents, or visual formatting for Anthropic. |
Anthropic Brand Standards
This skill provides the official HEX color codes and typography guidelines for Anthropic's corporate identity. Use these exact values when generating Anthropic-branded visual artifacts or design parameters.
Color Palette
Anthropic uses a specific set of muted, earthy tones paired with distinct accents to maintain a clean, low-saturation, and non-neon aesthetic.
Core Identity
- Identity Light (Backgrounds):
#faf9f5
- Corporate Dark (Text, Outer Casing, primary dark elements):
#141413
Accents
- Primary Brand Accent (Anthropic Orange, used for key interaction details and connector highlights):
#d97757
- Secondary Brand Accent (Blue, used for secondary elements like Thermal Management units):
#6a9bcc
- Tertiary Brand Accent (Green, used for tertiary elements like PCB substrates):
#788c5d
Supporting Colors
- Muted Mid Gray (Annotation leader lines, borders, secondary text):
#b0aea5
Typography
Anthropic's typographic style aims for clarity and a sophisticated, academic feel.
- Primary Heading Font:
Reckless Neue (often used for bold product titles and editorial headings).
- Secondary/Body Font:
Inter or custom Anthropic Sans (often resembling Styrene A or Poppins).
For JSON configurations or applied heading font fields, use Reckless Neue or Anthropic Sans.
Aesthetic Guidelines
- Low-Saturation: Always keep the overall image minimalist and low-saturation.
- No Neon/Gradients: Explicitly avoid neon colors, "AI gradient" styling, or high-intensity glowing effects.
- Clean Formatting: Use generous white/light space. Place titles clearly (e.g., top-left as a heading block).
