anthropic-brand-design

name	anthropic-brand-design
description	Guidelines for applying Anthropic's brand identity, including color palettes, typography, and visual principles. Use this skill whenever creating branded assets, posters, or UI designs for Anthropic.

Anthropic Brand Design Skill

This skill provides the official brand tokens and design philosophy for Anthropic.

Core Color Palette

• Anthropic Corporate Dark: #141413 - Used for primary text, dark backgrounds, and structural hardware elements.
• Anthropic Identity Light: #FAF9F5 - The primary background color. Warm, organic off-white.
• Muted Mid Gray: #B0AEA5 - Used for secondary details, annotation lines, and subtle borders.

Accent Palette

• Primary Brand Accent: #D97757 (Warm Orange) - Used for call-to-actions, highlights, and primary interaction points.
• Secondary Brand Accent: #6A9BCC (Muted Blue) - Used for secondary highlights and functional units like thermal management.
• Tertiary Brand Accent: #788C5D (Sage Green) - Used for specialized components like PCBs.

Typography

• Headings: Poppins (Fallback: Sans-Serif). Clean, geometric, and modern.
• Body: Lora (Fallback: Serif). Elegant and readable.

Visual Principles

• Minimalism: Avoid unnecessary clutter. Use whitespace effectively.
• Organic & Grounded: Colors are inspired by natural materials. Avoid neon, high-intensity gradients, or "glossy" AI aesthetics.
• Technical Precision: Maintain clear lines and structured layouts in technical diagrams.