| name | brand-system |
| description | Build or extend a visual brand system with identity principles, typography, color, imagery, layout, logo behavior, and practical usage rules. |
Brand System
Use when creating or standardizing the visual identity of a product, company, campaign, or public-facing initiative.
Procedure
- Translate positioning and audience into visual attributes and constraints.
- Define the core identity elements: logo behavior, typography, color, shape, imagery/illustration, iconography, and layout.
- Design the system for real surfaces, including small, large, digital, social, document, and product contexts as relevant.
- Specify hierarchy, combinations, contrast, and prohibited uses rather than providing assets without rules.
- Check accessibility and legibility where identity elements carry functional content.
- Produce examples that demonstrate flexibility without losing recognizability.
- Validate consistency across representative touchpoints.
Quality gate
A brand system should help other people make good visual decisions without requiring the original designer for every asset.
