| name | persuasive-copy |
| description | Write concise persuasive copy grounded in audience intent, product truth, positioning, objections, and a clear action. |
Persuasive Copy
Use for landing pages, ads, CTAs, product marketing, email copy, UI conversion moments, and concise promotional messaging.
Procedure
- Identify the audience, their current situation, desired outcome, and likely objection.
- Establish the single value proposition this piece must communicate.
- Use verified product capabilities and evidence; do not invent proof, urgency, scarcity, or customer claims.
- Lead with relevance to the reader rather than company self-description.
- Make the next action explicit and proportionate to the reader's stage.
- Tighten until every sentence either clarifies value, reduces uncertainty, supports credibility, or advances action.
- Produce variants when the surface benefits from testing materially different angles.
Quality gate
The copy should persuade by making value and evidence clearer, not by exaggerating or obscuring tradeoffs.