| name | market-research |
| description | Research a market using current evidence on customers, categories, demand, pricing, trends, channels, and market structure. |
Market Research
Use when product, business, or marketing decisions depend on external market conditions.
Procedure
- Define the decision, market boundary, geography, customer segment, and timeframe.
- Gather primary and reputable secondary evidence; record source dates because market evidence decays.
- Analyze customer needs, alternatives, buying behavior, category structure, distribution, pricing, and relevant trends.
- Estimate market size only to the precision supported by evidence; show assumptions and calculation method.
- Triangulate important claims across independent sources where possible.
- Separate observed facts, estimates, and inference.
- End with decision implications and uncertainty that materially affects them.
Quality gate
Research should reduce uncertainty for a specific decision. Do not manufacture precision from weak market data.