| name | media-pitch |
| description | Create a concise media pitch from a genuinely newsworthy angle, audience relevance, credible evidence, spokesperson or source access, timing, and journalist-specific context without disguising marketing copy as reporting. |
Media Pitch
Use when an announcement, data point, expert perspective, customer story, or trend has a credible editorial reason for a journalist or publication to care.
Procedure
- Identify the actual news value: new event, timely data, meaningful change, conflict, consequence, expert access, or audience-specific insight.
- Define the publication and journalist audience and review their recent coverage before choosing the angle.
- Write the core pitch in one or two sentences focused on why the story matters to their readers now.
- Support the angle with verifiable facts, dates, data, customer or expert access, and links to primary materials where useful.
- State what is available: interview, demo, embargoed material, data, images, customer source, or background briefing.
- Personalize only around genuine relevance to the journalist's beat or prior work; avoid fake familiarity.
- Keep product descriptions subordinate to the story and remove unsupported superlatives.
- Track outreach, response, requests, corrections, and outcome so future media work learns which angles were actually useful.
Decision rules
- A product launch is not automatically newsworthy to every publication.
- Journalists are not an extension of the marketing channel.
- Claims and data need sourceable evidence.
- Follow-up should add useful context, not simply repeat the original email.
Quality gate
The pitch is ready when the editorial angle is clear without promotional padding, the target journalist has a credible reason to care, claims are verifiable, source or asset access is real, and the message can be understood quickly without opening a press release.
