| name | seo-audit |
| description | Audit a site's search visibility through crawlability, indexing, technical health, content intent, internal linking, structured data, and evidence from search performance. |
SEO Audit
Use for organic-search performance review, migrations, new sites, or content strategy diagnostics.
Procedure
- Define target market, important query themes, business goals, and current performance sources.
- Check crawl/index controls, canonicalization, redirects, status codes, sitemaps, robots directives, rendering, performance, and mobile behavior.
- Review page intent, uniqueness, title/headings, content usefulness, and whether pages satisfy distinct search needs.
- Inspect internal linking and information architecture for discoverability and authority flow.
- Validate structured data where it supports eligible search features.
- Prioritize issues by expected impact and confidence, separating technical blockers from content opportunities.
- Establish baseline metrics for post-fix evaluation.
Quality gate
Avoid generic SEO checklists detached from actual pages, queries, and search evidence.