blog-brief

name	blog-brief
description	Generate detailed content briefs for blog posts with target keywords, content outlines, competitive analysis, recommended statistics, image and chart suggestions, word count targets, internal linking architecture, template recommendations (12 types), TL;DR drafts, citation capsule planning, information gain prompts, and multi-channel distribution plans. Briefs are optimized for Google rankings and AI citations (GEO/AEO). Use when user says "content brief", "blog brief", "write brief", "outline blog", "plan blog post", "blog outline", "content outline".
user-invokable	true
argument-hint	<topic>
license	MIT
id	blog-brief
domain	content
invoked_by	["blog-researcher","blog-writer"]
depends_on	[]

Blog Brief Generator: Content Planning

Generates comprehensive content briefs that guide blog writing for maximum impact on both Google rankings and AI citation platforms.

Reference documents:

• references/content-templates.md: template selection criteria
• references/distribution-playbook.md: channel-specific distribution tactics
• references/internal-linking.md: link architecture patterns
• skills/blog/references/research-quality.md - 5-dim quality rubric, pre-flight trap classes, freshness floors (v1.8.0; cross-skill ref lives in the orchestrator's references dir)
• skills/blog/references/synthesis-contract.md - 6 LAWs for synthesis output (v1.8.0)

Auto-loaded inputs (v1.8.0)

When DISCOURSE.md is present at the project root (produced by /blog discourse), load it before starting brief generation. Use the discourse brief's "What's NEW" themes, "Consensus" themes, and "Contrarian takes" sections to enrich the competitive landscape and information-gain sections of this brief. Cite from DISCOURSE.md using the same inline [name](url) pattern. If DISCOURSE.md is absent, behavior is unchanged.

Cross-reference

For evidence-led keyword discovery, audience-avatar prompts, and content prioritization (directly upstream of brief generation), see /blog flow find.

Workflow

Step 1: Topic Intake

Gather from the user:

1. Topic or keyword (required)
2. Target audience (who reads this?)
3. Search intent: Informational, commercial, transactional, navigational
4. Business context: What does the company do? What's the CTA?

If only a topic is given, infer the rest from context.

Step 2: Keyword Research

Using WebSearch:

1. Search for the target keyword; analyze what currently ranks
2. Identify primary keyword (exact match target)
3. Identify 3-5 secondary keywords (related terms, long-tail)
4. Identify 3-5 question queries (People Also Ask style)
5. Note the search intent: what do searchers actually want?

Step 2.5: Template Recommendation

Analyze the topic, search intent, and competitive landscape to recommend one of 12 content templates. Load for selection criteria.