| name | seo-plan |
| description | Strategic SEO planning for new or existing websites. Industry-specific templates, competitive analysis, content strategy, and implementation roadmap. Use when user says "SEO plan", "SEO strategy", "SEO planning", "SEO best practices for <topic>", "content strategy", "keyword strategy", "content calendar", "site architecture", "SEO roadmap", or asks for organic growth guidance without a specific URL.
|
| user-invokable | true |
| argument-hint | [business-type] |
| license | MIT |
| metadata | {"author":"dotusmanali","version":"2.0.0","category":"seo"} |
| id | seo-plan |
| domain | content |
| invoked_by | ["seo-plan","seo"] |
| depends_on | [] |
Strategic SEO Planning
Shared Data Cache
Step 0 -- Check shared data cache:
Before gathering, check .seo-cache/ for reusable context from related SEO skills.
Reference: ../seo/references/shared-data-cache.md for schemas and dependency map.
Check these cache files when present:
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.seo-cache/site-meta.json for domain, business type, industry, and crawl context
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.seo-cache/audit-scores.json for prior full-audit priorities
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.seo-cache/pages/{url-slug}/page-analysis.json for page-level context when a URL is provided
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If found: parse and use clearly valid fields (note "Using cached [X] from [date]")
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If missing, corrupt, or irrelevant: continue with fresh evidence
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If the user says "refresh" or "re-run": ignore cache reads and overwrite on write
Process
1. Discovery
- Business type, target audience, competitors, goals
- Current site assessment (if exists)
- Budget and timeline constraints
- Key performance indicators (KPIs)
2. Competitive Analysis
- Identify top 5 competitors
- Analyze their content strategy, schema usage, technical setup
- Identify keyword gaps and content opportunities
- Assess their E-E-A-T signals
- Estimate their domain authority
3. Architecture Design
- Load industry template from
assets/ directory
- Design URL hierarchy and content pillars
- Plan internal linking strategy
- Sitemap structure with quality gates applied
- Information architecture for user journeys
4. Content Strategy
- Content gaps vs competitors
- Page types and estimated counts
- Blog/resource topics and publishing cadence
- E-E-A-T building plan (author bios, credentials, experience signals)
- Content calendar with priorities
5. Technical Foundation
- Hosting and performance requirements
- Schema markup plan per page type
- Core Web Vitals baseline targets
- AI search readiness requirements
- Mobile-first considerations
6. Implementation Roadmap (4 phases)
Phase 1: Foundation (weeks 1-4)
