content-engine

name

content-engine

description

Full-stack content creation pipeline from research to publication. Analyzes top-ranking competitor articles, identifies content gaps, generates SEO-optimized blog posts with brand voice, adds meta descriptions and internal link suggestions, formats for WordPress/Ghost/Notion/Hugo/Jekyll, and creates platform-specific social media promotion posts for LinkedIn, Twitter/X, and Reddit. Use this skill for: blog post writing, article creation, SEO content, keyword research, content gap analysis, content strategy, content calendar planning, "write a blog post about X", competitor content analysis, "what should I write about next", social media post generation from content, content marketing automation, editorial workflow, copywriting, long-form content, content optimization, meta description generation, or any request involving researching a topic and producing publish-ready content. Replaces manually chaining web research, writing, SEO tools, CMS formatting, and social scheduling into one step.

Content Engine

From blank page to published, optimized, and promoted — in one workflow. This skill turns a topic or keyword into a researched, drafted, optimized, and publish-ready piece of content.

Why This Exists

Content creation with OpenClaw today requires manually chaining 4-5 skills: web research, writing, SEO optimization, CMS formatting, and social scheduling. This skill connects the full pipeline so you go from idea to published post in one flow.

The Pipeline

Content Engine runs in 5 phases. The user can run the full pipeline or start from any phase.

Phase 1: Research

When the user provides a topic or target keyword:

1. Competitor analysis: Use web_search to find the top 5-10 ranking articles for the target keyword
2. Structure extraction: For each competitor article, note:
   • Word count (approximate from snippets)
   • H2/H3 headings and structure
   • Key angles and arguments
   • What's missing or weak
3. : Search for "[keyword]" and extract related questions