| name | market-scan |
| description | Research competitors, pricing, and positioning gaps for a new offer. Use when launching a product, course, or service and you need to understand the landscape first. |
Research the market for: "$ARGUMENTS"
Instructions
- Use WebSearch to find 5-8 competitors offering something similar to "$ARGUMENTS"
- For each competitor, identify what they offer, their pricing (if visible), their positioning angle, and what's missing or weak
- Identify the top 3 positioning gaps that could be exploited
- Recommend one clear angle to differentiate
Output
Write the result to outputs/launch/!date +%Y-%m-%d/{slug}/01_market_scan.md where {slug} is the offer name lowercased with hyphens (e.g. "AI Automation Workshop" becomes "ai-automation-workshop"). Create the directory if needed.
Use this exact format:
# Market Scan: [Offer Name]
*Generated !`date +%Y-%m-%d`*
## Competitor Landscape
| # | Competitor | What They Offer | Price | Positioning | Weakness |
|---|-----------|----------------|-------|-------------|----------|
| 1 | ... | ... | ... | ... | ... |
## Top 3 Positioning Gaps
1. **[Gap name]** - [One sentence on why this is an opportunity]
2. **[Gap name]** - [One sentence on why this is an opportunity]
3. **[Gap name]** - [One sentence on why this is an opportunity]
## Recommended Angle
[One paragraph. Direct. What makes this offer different and why someone should buy THIS one over the competitors.]
## Key Takeaways for Sales Copy
- [Bullet point for the sales page to use]
- [Bullet point for the sales page to use]
- [Bullet point for the sales page to use]
Keep it tight. No fluff. This is a research brief that feeds into the next step of the pipeline.
