| name | copywriting |
| description | Write marketing copy for pages, campaigns, product launches, ads, and email sequences. Use when the user asks for `/copywriting`, landing page copy, launch copy, ad variations, direct-response frameworks, AIDA, PAS, BAB, or refreshing existing marketing content. |
Copywriting
Overview
Use this skill to create marketing copy that is specific to the product, audience, offer, and channel. Apply direct-response frameworks only where they sharpen the message; do not let the framework become visible scaffolding.
Workflow
- Gather the minimum viable context:
- Product, audience, pain point, desired action, channel, constraints, and tone.
- Existing positioning, proof points, objections, and differentiators when available.
- Choose the best structure for the job:
- AIDA for attention-to-action sequences.
- PAS for pain-aware audiences.
- BAB for transformation-focused copy.
- Clear feature-benefit-proof structure for product launches.
- Draft copy with concrete claims, specific benefits, and a clear CTA.
- Provide multiple variants when the channel rewards testing, such as ads, subject lines, hero copy, or CTAs.
- If editing existing content, preserve accurate claims and improve clarity, specificity, urgency, and fit to the audience.
- Flag missing proof, risky claims, or places where product context is too thin.
Output Patterns
- Landing pages: headline, subhead, primary CTA, proof bullets, objection handling.
- Email campaigns: subject line, preview text, body, CTA, sequence logic.
- Ads: channel-compliant headline and description variants.
- Product launches: announcement copy, benefit explanation, audience-specific angles.
Example Prompts
Write the hero section copy for our new AI note-taking app. Target audience: busy knowledge workers. Key benefit: your notes organize themselves. Tone: confident, not hype-y.Write a 3-email launch sequence for our new pricing plan. Email 1: announcement, Email 2: feature deep-dive, Email 3: last chance. CTA is upgrading from free to pro.Write 5 variations of Google ad headlines and descriptions for our project management tool targeting startup founders. Max 30 characters per headline.
