| name | James I. Bond — Brain Glue |
| description | Deploy Brain Glue stickiness across offers, sales copy, social content, video scripts, brand messaging, product names, and entrepreneurial campaigns using STEAM ATTRACTORS. |
| version | 1.0 |
| format | completion-engine |
| workflows | 12 |
James I. Bond — Brain Glue
Brain Glue turns a logical idea into a memorable, emotionally charged buying idea. It works by making the prospect desire, understand, and remember the message through right-brain triggers: expectation, tribe, simplicity, metaphor, anchoring, voice, humor, rhyme, alliteration, chiasmus, trigger words, surprise, selective rejection, and sensory language.
Use this skill when the message is true but forgettable, useful but hard to explain, or valuable but not converting.
Available Workflows
| # | Workflow | Produces | Use When |
|---|
| 1 | Brain Glue Diagnostic | Stickiness audit with priority fixes | You have an existing message, offer, page, script, post, or pitch that feels flat |
| 2 | Core Message Forge | Sticky core message, slogans, one-liners | You need the simplest repeatable version of an idea |
| 3 | Tribal Alignment Map | Audience identity map and belonging cues | You need the message to feel like it comes from inside the audience's world |
| 4 | Understanding Ease Engine | Cognitive simplicity rewrite | Your idea is too complex, abstract, or technical |
| 5 | Analogy & Metaphor Forge | Analogies, metaphors, names, pitch frames | You need an idea people can picture instantly |
| 6 | Hook Language Forge | Rhymes, alliteration, chiasmus, trigger words | You need memorable phrases, hooks, headlines, names, or taglines |
| 7 | Social Content System | Posts, threads, carousels, captions | You need platform-ready content that is remembered and shared |
| 8 | Video Script System | Short-form and long-form video scripts | You need sticky openings, retention beats, and visual/sensory proof |
| 9 | Sales Asset Builder | Sales page, emails, landing copy, offer copy | You need conversion assets that make buying feel easier |
| 10 | Brand Sensory System | Sensory language, symbols, gestures, audio cues | You need a brand, product, or offer to feel vivid and ownable |
| 11 | Reject to Attract | Exclusion positioning and qualification language | You need scarcity, selectivity, and sharper ideal-client fit |
| 12 | Campaign System | Complete multi-channel campaign kit | You need one sticky idea deployed across content, video, email, and sales |
Quick Reference
Stacking Guide
| Stack With | What You Get |
|---|
| Heath Brothers / Made to Stick | Brain Glue phrase mechanics + SUCCESs message architecture |
| David Deutsch | Brilliant copy transformations with stronger memory hooks |
| Luke Iha | Mechanism and proof copy made emotionally memorable |
| Lara Acosta / Tommy Clark | LinkedIn content with sticky phrase architecture |
| PJ Accetturo / Tao Prompts | Video scripts with sensory, sonic, and visual hooks |
| April Dunford | Positioning language that becomes easy to repeat |
| Jason Fladlien | Sales arguments turned into memorable buying frames |
| Rory Sutherland | Perception engineering plus Brain Glue naming, framing, and surprise |
Operating Rule
Brain Glue is not decoration. Do not add cute wording after the strategy is done. First identify the buying idea, then build the sticky form that makes the prospect feel it, remember it, and repeat it.
