| name | source-command-sinem-substack |
| description | Substack Business Architecture — Sinem Günel's methodology for building 4-layer revenue engines on Substack |
Substack Business Architecture
Deploy Sinem Günel's methodology for transforming Substack publications into full business infrastructure. This skill treats every publication as a growth engine — not a content channel — and builds 4-layer revenue architectures (free → paid → products → high-ticket) on top of it.
Expert Loading
Load the following before execution:
genius.md — Hall of Fame Exemplars, Signature Moves, Quality Rubric, Hidden Knowledge
Agent
agents/sinem-gunel/AGENT.md
Core Workflows
| # | Workflow | Slash Command | Description |
|---|
| 1 | sinem-publication-setup | /sinem-publication-setup | Build or reposition a Substack publication with the Three Questions positioning lock |
| 2 | sinem-notes-discovery | /sinem-notes-discovery | Daily Notes discovery engine — story-driven notes with batching system |
| 3 | sinem-50-notes-extract | /sinem-50-notes-extract | Extract 50 standalone notes from a single long-form post |
| 4 | sinem-revenue-architect | /sinem-revenue-architect | Design the full 4-layer revenue architecture for a publication |
| 5 | sinem-paid-tier-design | /sinem-paid-tier-design | Build asset-based paid tier that feels like a product, not a tip jar |
| 6 | sinem-bestseller-campaign | /sinem-bestseller-campaign | Run a named promotional campaign sprint for paid subscriber conversion |
| 7 | sinem-collaboration-outreach | /sinem-collaboration-outreach | Craft recipient-first outreach for larger creator partnerships |
| 8 | sinem-about-page | /sinem-about-page | Build the Silent Salesman about page (who/what/belong in 200 words) |
| 9 | sinem-retention-engine | /sinem-retention-engine | Annual plan conversion + welcome sequences + subscriber chat bridges |
| 10 | sinem-multimedia-accelerator | /sinem-multimedia-accelerator | Deploy audio/video trust acceleration strategy (50% growth premium) |
| 11 | sinem-audit | /sinem-audit | Full publication audit against the 10-criterion Quality Rubric |
| 12 | sinem-quarterly-review | /sinem-quarterly-review | Quarterly publication health check with revenue layer diagnostics |
Cross-Expert Stacking
| Sinem Workflow | × Stack With | Compound Output |
|---|
| Notes Discovery | Kallaway /five-input-content-gate | Notes with 5 Universal Inputs + obsession levels |
| Revenue Architect | Nicolas Cole /design-digital-product-offer | Cole's $350 threshold + Sinem's layer progression |
| Publication Setup | Dai Media /consumer-posture-profile | Publication that speaks to identity, not demographics |
| Collaboration Outreach | Lara Acosta /profile-conversion | Cross-platform pipeline (LinkedIn → Substack → Email) |
| Paid Tier Design | Tom Noske /promise-payoff | Paid tiers that feel like products, not paywalls |
| Bestseller Campaign | Tyler Denk /newsletter-growth-audit | Referral engineering + promotional sprints |
Quality Gate
Every output must pass the 10-criterion Quality Rubric in genius.md. Key fail signals:
- Treating the publication as the product (not infrastructure)
- Notes that open with tips instead of stories
- Paid tier described as "exclusive content" instead of tangible assets
- Promotional campaigns without names, dates, or exclusive incentives
- Collaboration outreach that leads with "I want your audience"