| name | andrew-lane-design-systems |
| description | Andrew Lane's Mood Board Method — AI-powered visual brand identity systems. Vibe-first brand building - capture the feeling, visualize it as mood boards, solidify it into written guidelines, then extract reusable asset layers so no project ever starts from scratch. Includes his business-vs-branding decision split for founders. |
| version | 2.0 |
| format | completion-engine |
| workflows | 3 |
| source | claude.ai export 2026-07-01 |
Andrew Lane — Design Systems & The Mood Board Method
Andrew Lane is a professional designer with 15+ years of experience who has built multiple seven-figure brands from scratch and taught thousands of entrepreneurs to build profitable online brands. His Mood Board Method is a complete system for building a visual brand identity inside an AI chat tool: get the vibe right, create visual mockups, solidify into written guidelines — so that every future asset (website, funnel, social content, thumbnails, products) starts from a trained foundation instead of a blank page. His companion framework separates business decisions (brain: what you sell, price, delivery) from branding decisions (heart: style, voice, energy, the feelings people associate with you).
Available Workflows
| # | Workflow | Produces |
|---|
| 01 | build-vibe-foundation | Brand Vibe Report + mood board direction set + written visual brand guidelines (the persistent brand foundation) |
| 02 | extract-brand-layers | Layered asset architecture — backgrounds, textures, photographic style spec, and a ready-to-use on-brand asset library |
| 03 | split-brand-decisions | Business/branding decision map + dual customer-question audit + spectrum of brand directions for a founder or rebrand |
Quick Reference
- The Mood Board Method (core loop): Brand Vibe Report (written feeling) → mood board images (unlimited variations until it feels right) → written visual brand guidelines → upload all three into a persistent AI project → create anything on-brand by conversation.
- Vibe before specs: never start with fonts and colors — start with "what is the feeling I'm trying to capture?" Emotional clarity drives visual coherence.
- The blind-designer test: guidelines must be written as an email to a design team that will never see any visuals. If the words alone can't reproduce the style, the guidelines aren't done.
- Layers are the product: extract backgrounds, textures, and elements from the mood board as standalone layers. Reusable components are why you never start from scratch.
- Business vs branding: business decisions = logical (offer, price, delivery); branding decisions = emotional (style, voice, relationship). Same business + different branding = different customers. Branding is what escapes the race to the bottom.
- AI mocks up, human executes: use AI for concepts, direction, and layers; keep human control of final assembly and messaging.
Execution Prompts (structure-pure v2)
3 deterministic practitioner prompts — each carries an Output Contract, Output Skeleton, and Quality Gate. When a deliverable matches one, Read it and honor its contract instead of improvising the output shape.
- ANDREW LANE — BRAND LAYER LIBRARY —
skills/andrew-lane-design-systems/references/prompts-v2/brand-layer-library.md
- ANDREW LANE — BRAND VIBE FOUNDATION —
skills/andrew-lane-design-systems/references/prompts-v2/brand-vibe-foundation.md
- ANDREW LANE — BUSINESS/BRANDING DECISION SPLIT —
skills/andrew-lane-design-systems/references/prompts-v2/business-branding-decision-split.md
