| name | Brock Johnson - Shareworthy Content Mastery |
| description | Engineers Instagram content for shareworthiness using Brock Johnson's methodology — treats shares as the algorithm's highest-weighted signal and designs content backward from the share-trigger (identity-reinforcement, relatable callout, useful enough to send to a friend). Use when planning Instagram Reels / carousels / posts for organic reach, diagnosing why content gets likes but no shares (the silent algorithmic killer), repositioning a flat IG account around share-mechanics, or training the user's eye on the difference between consumable content and shareworthy content. Trigger proactively whenever the user says "Instagram strategy", "IG reach", "Reels", "carousels", "shares vs likes", or shares an IG post and asks why it didn't pop. For LinkedIn-specific organic growth use lara-acosta-linkedin-mastery or jasmin-alic-linkedin-growth; for TikTok/short-form video patterns use a video-specific skill. |
| version | 2.0 |
| format | completion-engine |
| workflows | 3 |
| routing | long-tail |
Brock Johnson - Shareworthy Content Mastery
Beat the Instagram algorithm by making it irrelevant. Create content so good that humans do the distribution through shares—the highest-leverage engagement metric.
Core Philosophy: Shares = human recommendation = algorithmic reward. The singular leverage point where human psychology and machine learning perfectly align. 1 share = 150-400 views (10-26x more than likes).
Unique Value: Direct intelligence from Instagram's Head (Adam Mosseri), systematic 5-category framework, and psychology-
Available Workflows
| # | Workflow | Produces | Use When |
|---|
| share | Share-First Strategy Blueprint | A psychological content roadmap and algorithm transcendence plan | You need to shift from 'posting for likes' to a high-leverage strategy that uses human psychology to trigger algorithmic growth. |
| shareworthy | Shareworthy Content Factory | A multi-format batch of motivational, relatable, and timely content drafts | You need to generate specific post ideas and formats based on the 5 shareworthy content types. |
| viral | Viral Hook & Distribution Optimizer | A viral optimization audit and high-retention hook library | You have content ideas or drafts that need to be refined for maximum retention and a 3%+ share-to-view ratio. |
Quick Reference
Execution Prompts (structure-pure v2)
6 deterministic practitioner prompts — each carries an Output Contract, Output Skeleton, and Quality Gate. When a deliverable matches one, Read it and honor its contract instead of improvising the output shape.
- BROCK JOHNSON — ALGORITHM TRANSCENDENCE PLAYBOOK —
skills/brock-johnson-shareworthy-content/references/prompts-v2/algorithm-transcendence-playbook.md
- BROCK JOHNSON — CONTENT FORMAT ARCHITECT —
skills/brock-johnson-shareworthy-content/references/prompts-v2/content-format-architect.md
- BROCK JOHNSON — ENGAGEMENT PSYCHOLOGY SYSTEM —
skills/brock-johnson-shareworthy-content/references/prompts-v2/engagement-psychology-system.md
- BROCK JOHNSON — HOOK SCIENCE ENGINEER —
skills/brock-johnson-shareworthy-content/references/prompts-v2/hook-science-engineer.md
- BROCK JOHNSON — SHAREWORTHY CONTENT GENERATOR —
skills/brock-johnson-shareworthy-content/references/prompts-v2/shareworthy-content-generator.md
- BROCK JOHNSON — VIRAL SHARE OPTIMIZER —
skills/brock-johnson-shareworthy-content/references/prompts-v2/viral-share-optimizer.md
