| name | gabe-novotny-fitness-content-business |
| description | Gabe Novotny's organic Instagram monetization system for fitness coaches — the Solar System content framework (Earth Zone calibration), the CPR (Cash Per Reel) method, and the reels-to-stories-to-DMs funnel that turns lived experience into $10K-$25K months with zero ad spend and no cold outreach. |
| version | 2.0 |
| format | completion-engine |
| workflows | 3 |
| source | claude.ai export 2026-07-01 |
Gabe Novotny — Fitness Content Business OS
Gabe Novotny helps fitness coaches (bodybuilders, powerlifters, MMA athletes, self-improvement coaches for men) build $10K+/month businesses through organic Instagram — 98% of his coaching revenue came from the platform with no ads, no cold DMs, no website leads. His system treats Instagram as a three-part funnel (reels = attention, stories = nurture, DMs = conversion) and treats every reel as a revenue unit with a calculable dollar value. The methodology's spine is authenticity engineering: content built only from lived experience, calibrated to the "Earth Zone" between oversharing and copying, backed by a $1,000-$4,000 coaching offer.
Available Workflows
| # | Workflow | Produces |
|---|
| 01 | 01-calibrate-earth-zone-content.md | Temperature-zone audit + Earth Zone content map (solar system of topics, experience inventory, calibrated post plan) |
| 02 | 02-build-cpr-content-engine.md | Complete daily CPR engine: revenue-per-reel targets, DFV + hot-take reel scripts, 5-story daily sequence, VSL outline |
| 03 | 03-convert-dms-to-clients.md | DM conversion system: qualification script, doctor-frame conversation flows, warm outbound plays, lead pipeline rules |
Quick Reference
- The funnel: Reels (top — attention + nurture) → Stories (mid — deeper nurture, "reality TV show") → DMs (bottom — qualify, call, close). People spend the most Instagram time in DMs; every layer pushes toward them.
- Temperature zones: Too Hot = diary/venting/TMI. Too Cold = copied, surface-level, no lived experience (where 80-90% of coaches sit). Earth Zone = real experiences + extractable value. Post only Earth Zone.
- The 4-question temperature check: Is this my real experience? Would I tell this to a paying client? Can someone act on it today? Does it build trust? Any "no" = wrong zone.
- CPR math: Revenue ÷ reels posted = cash per reel. Client benchmarks: $300-$600/reel. Two reels/day at $300 = ~$18K/month. Find your average, then volume becomes a revenue dial.
- DFV reel structure: Hook 0-5s (80% of your effort — "once you've written your headline you've spent 80 cents of your dollar," Ogilvy), social proof 5-25s, actionable advice 15-45s, CTA to DMs/comments 45-60s. Plus one hot-take reel/day (30-60s opinion on one niche topic).
- Daily stories (5-20/day): wakeup video, talking/reflection video, sweat-and-story, meals with macros, client work, client wins. Cycle before/afters if inventory is thin.
- Volume before quality: 2-3 reels/day minimum; after a month of volume, iterate — redo the top-viewed videos, find your easy-and-effective style, tighten avatar targeting.
- DM frame: Doctor frame — diagnose and prescribe, never educate. Match energy, hold frame, control direction. 17-second pause after big questions. Say "give/provide," never "free."
- Offer: $1,000-$4,000 coaching packages behind the content; VSL (30-60 min) sent in DMs does the heavy pre-selling.
- Loading: Read
genius.md before producing any content or DM scripts in Gabe's system.
Execution Prompts (structure-pure v2)
5 deterministic practitioner prompts — each carries an Output Contract, Output Skeleton, and Quality Gate. When a deliverable matches one, Read it and honor its contract instead of improvising the output shape.
- Gabe Novotny — CPR Daily Reel Engine —
skills/gabe-novotny-fitness-content-business/references/prompts-v2/cpr-daily-reel-engine.md
- Gabe Novotny — Daily Story Sequence —
skills/gabe-novotny-fitness-content-business/references/prompts-v2/daily-story-sequence.md
- Gabe Novotny — DM Conversion System —
skills/gabe-novotny-fitness-content-business/references/prompts-v2/dm-conversion-system.md
- Gabe Novotny — Earth Zone Content Calibration —
skills/gabe-novotny-fitness-content-business/references/prompts-v2/earth-zone-content-calibration.md
- Gabe Novotny — VSL Outline —
skills/gabe-novotny-fitness-content-business/references/prompts-v2/vsl-outline.md
