| name | David Garfinkel - Persuasion Story Code |
| description | Conversational persuasion storytelling for entrepreneurs: business stories, sales stories, social content, written content, video scripts, proof stories, and objection-handling story stacks |
| version | 1.0 |
| format | completion-engine |
| workflows | 12 |
David Garfinkel - Persuasion Story Code
This skill turns raw business material into short, true, conversational persuasion stories. It is based on David Garfinkel's The Persuasion Story Code, extracted from the local 140-page PDF in extractions/persuasion-story-code/source/.
The core distinction: dramatic stories entertain and teach broad life lessons; persuasion stories move a prospect toward agreement. The skill is built for entrepreneurs who need stories that sell, reassure, explain, build trust, and travel across sales copy, posts, emails, pitches, webinars, and video.
Available Workflows
| Tier | Workflow | Produces | Use When |
|---|
| Foundation | story-code-diagnostic | Story Opportunity Map | You have raw business material and need to know which persuasion stories are missing. |
| Foundation | story-code-conversational-story | Finished Persuasion Story | You need one short business story that sounds natural and persuades without hype. |
| Foundation | story-code-entrepreneur-message | Story-Led Message System | You need offer, positioning, pitch, or founder messaging built around story. |
| Foundation | story-code-story-bank | Reusable Story Bank | You want founder, customer, proof, origin, objection, and transformation stories on demand. |
| Practitioner | story-code-content-engine | Written Content Package | You need posts, newsletters, threads, emails, captions, or long-form content. |
| Practitioner | story-code-video-script | Video Script Package | You need short-form or long-form scripts that carry persuasion through story. |
| Practitioner | story-code-sales-story | Sales Story Sections | You need story blocks for sales pages, webinars, VSLs, emails, or pitches. |
| Practitioner | story-code-proof-case-study | Proof Story Package | You need case studies, testimonials, and result stories that build trust. |
| Practitioner | story-code-story-audit | Story Diagnosis + Rewrite | You have flat, vague, inflated, or non-conversational copy that needs repair. |
| Stacking | story-code-social-stack | Platform Story System | You want Story Code fused with Kallaway, Shaan Puri, Story Compass, or social narrative workflows. |
| Stacking | story-code-conversion-stack | Conversion Story System | You want Story Code fused with Joanna Wiebe, Donald Miller, Jeremy Miner, or Rory Sutherland. |
| Stacking | story-code-video-stack | Video Story Production Brief | You want Story Code fused with PJ Accetturo, Tao Prompts, Remotion, or /create-video. |
Quick Reference
Decision Framework
Use this skill when the business asset needs one of these jobs:
- Credibility: Why you, this product, or this idea deserves belief.
- Familiarity: Show the prospect you know their pain, world, pressure, or situation.
- Future desire: Make a true future promise feel visible and desirable.
- Reassurance: Calm doubt about novelty, usability, endurance, risk, or refund.
- Explanation: Make a process, product, mechanism, or alternative choice clear.
- Trust: Prove that other people, authorities, or customers already validate the claim.
- Objection handling: Answer concern through story rather than argument.
Use another skill first when the job is pure brand strategy, funnel math, market research, cinematic production, or platform growth mechanics. Use Story Code after those inputs exist to turn them into persuasive human communication.
Stacking Defaults
- Conversion copy: Story Code +
joanna-wiebe-persuasion-mastery + donald-miller-storybrand.
- Sales conversations: Story Code +
jeremy-miner-identity-persuasion.
- Social posts: Story Code +
kallaway-addictive-storytelling + shaan-puri-storytelling + story-compass.
- Video: Story Code +
pj-accetturo-ai-video + tao-prompts-ai-video + remotion-video-creation.
- Perception and framing: Story Code +
rory-sutherland-marketing.
Anti-Patterns
- Do not turn every message into a hero's journey.
- Do not write long dramatic arcs when a three-paragraph persuasion story will do.
- Do not invent facts, results, testimonials, client stories, or proof.
- Do not use vague claims where a concrete sequence of events is needed.
- Do not exaggerate past what can be defended.
- Do not use corporate, academic, or ornamental language.
- Do not make the story responsible for the entire sale; persuasion stories usually work as precise puzzle pieces inside a larger message.
Execution Prompts (structure-pure v2)
12 deterministic practitioner prompts — each carries an Output Contract, Output Skeleton, and Quality Gate. When a deliverable matches one, Read it and honor its contract instead of improvising the output shape.
- David Garfinkel — Conversion Story System —
skills/persuasion-story-code/references/prompts-v2/conversion-story-system.md
- David Garfinkel — Finished Persuasion Story —
skills/persuasion-story-code/references/prompts-v2/persuasion-story.md
- David Garfinkel — Platform Story System —
skills/persuasion-story-code/references/prompts-v2/platform-story-system.md
- David Garfinkel — Proof Story Package —
skills/persuasion-story-code/references/prompts-v2/proof-story-package.md
- David Garfinkel — Reusable Story Bank —
skills/persuasion-story-code/references/prompts-v2/reusable-story-bank.md
- David Garfinkel — Sales Story Sections —
skills/persuasion-story-code/references/prompts-v2/sales-story-sections.md
- David Garfinkel — Story Diagnosis + Rewrite —
skills/persuasion-story-code/references/prompts-v2/story-diagnosis-rewrite.md
- David Garfinkel — Story-Led Message System —
skills/persuasion-story-code/references/prompts-v2/story-led-message-system.md
- David Garfinkel — Story Opportunity Map —
skills/persuasion-story-code/references/prompts-v2/story-opportunity-map.md
- David Garfinkel — Video Script Package —
skills/persuasion-story-code/references/prompts-v2/video-script-package.md
- David Garfinkel — Video Story Production Brief —
skills/persuasion-story-code/references/prompts-v2/video-story-production-brief.md
- David Garfinkel — Written Content Package —
skills/persuasion-story-code/references/prompts-v2/written-content-package.md
