| name | ross-minchev-digital-products |
| description | Ross Minchev's niche-selection and digital-product monetization system — three-level micro-niche drilling, data-before-intuition validation, dual-path monetization (create vs. promote), AI tool stacking for product creation, and smart packaging that beats raw AI output. |
| version | 2.0 |
| format | completion-engine |
| workflows | 3 |
| source | claude.ai export 2026-07-01 |
Ross Minchev — Digital Products & Niche Selection
Ross Minchev is a performance marketer who builds $10K/month digital products by solving the niche-selection problem first: drill any broad category three levels deep until the niche title itself names a passionate, budget-carrying audience, then validate with external data (trend trajectory, competition, live affiliate offers, active ads) before building anything. Monetization is always dual-path — create your own AI-assisted product or promote an existing affiliate offer — chosen per niche by speed-to-revenue and margin, never by default. His differentiator is packaging: "people are tired of buying lazy products," so every AI-generated asset gets refined, visually unified, and loaded with countable value before it ships.
Available Workflows
| # | Workflow | Produces |
|---|
| 01 | drill-micro-niche | 6-8 validated micro-niches with buyer profiles, offer angles, and a GO/NO-GO verdict on the top pick |
| 02 | create-digital-product | Complete publication-ready digital product (manuscript + visual asset briefs + packaging plan) |
| 03 | monetize-and-launch | Dual-path monetization decision + landing copy skeleton + traffic plan + 24-hour/7-day launch roadmap |
Quick Reference
- Drill three levels, always: broad → sub-niche → micro-niche. "Mushroom coffee immunity" — a niche of a sub-niche of a sub-niche. The broader the niche, the more competition and saturation.
- Title-as-targeting: the micro-niche title IS the audience ("Air fryer recipes for college students in dorms"). One element does five jobs: positioning, ad targeting, SEO keyword, sales hook, content brief.
- Validate before you build: trend trajectory → competition level → live affiliate offers → active ads. Stop at the first failed gate.
- Active ads = market proof: someone spending ad money on a niche right now is stronger evidence than any keyword estimate.
- Dual-path: crowded-but-proven niche with strong affiliate offers → promote (zero build, ~50-60% commissions on digital). Hidden-gem micro-niche → create your own product.
- Commission consciousness: compute actual dollars (60% of $50 = ~$30/sale), never raw percentages.
- Never ship raw AI: text-on-white-pages ebooks fail. Refine, add style-consistent visuals, name the countable value (45 recipes, 85 pages, 12,000 words).
- Speed-to-demonstration: complete one full niche→product→sale cycle before analyzing further. Execute, don't estimate.
Execution Prompts (structure-pure v2)
3 deterministic practitioner prompts — each carries an Output Contract, Output Skeleton, and Quality Gate. When a deliverable matches one, Read it and honor its contract instead of improvising the output shape.
- Digital Product — [MICRO-NICHE title] —
skills/ross-minchev-digital-products/references/prompts-v2/digital-product-build.md
- Micro-Niche Drill — [BROAD CATEGORY] —
skills/ross-minchev-digital-products/references/prompts-v2/micro-niche-drill.md
- Monetize & Launch — [MICRO-NICHE] —
skills/ross-minchev-digital-products/references/prompts-v2/monetize-and-launch-plan.md
