funnels

name	funnels
pack	business-funnels
family	funnels_orchestrator
description	Architect direct-response funnels and offers: irresistible-stack offer construction (Hormozi value equation + bonus stack + guarantee), value/ascension ladders, lead magnets, tripwires, conviction-webinar funnels, evergreen funnels, cart-cycle launches, high-ticket discovery-call sequences, story-drip and daily-pivot email cadences, continuity ladders, plus full-campaign composite. Use when the user needs to design the offer or the sequence - not when they want to write the page that sells it (use /convert) or audit a live URL (use /market funnel). Not for CRO leak analysis on an existing site URL - that's market-funnel.
triggers	["design my funnel","architect my funnel","build me an offer","design my offer","what should I charge","irresistible offer","irresistible stack","value ladder","ascension ladder","lead magnet","tripwire","webinar funnel","conviction webinar","evergreen webinar","launch sequence","cart-cycle launch","high ticket sales funnel","story drip sequence","daily pivot emails","continuity offer","membership funnel","audit my funnel architecture","is my offer wrong","hormozi value equation","stack bonuses","design my guarantee"]
negative_triggers	["cro audit my url","analyze my funnel url","my landing page is leaking","score my conversion rate","finance audit","subscription billing bug"]
tags	["funnels","offer","ladder","webinar","launch","lead-magnet","tripwire","continuity","donahoe-method"]
priority	100
version	1.0.0
author	Wayland Business Pack
license	MIT
metadata	{"wayland":{"related_skills":["funnels-offer","funnels-offer-stack","funnels-offer-pricing","funnels-offer-guarantee","funnels-offer-audit","funnels-ascension-ladder","funnels-lead-magnet","funnels-tripwire","funnels-conviction-webinar","funnels-evergreen","funnels-cart-cycle-launch","funnels-high-ticket-call","funnels-story-drip","funnels-daily-pivot","funnels-continuity","funnels-architecture-audit","funnels-build-campaign","convert","convert-sales-page"]}}
attribution	{"lineage":"Wayland Business Suite (Original) - fuses Hormozi value equation + Brunson belief-shift cadence + Walker pre-launch + Kern stick strategy + Pagan moving-the-free-line + Stu McLaren membership tiers + Kennedy magnetic-attraction + Schwartz market sophistication"}

Funnels - Funnel & Offer Architecture Orchestrator

Verb-style entry point for the Wayland funnels pack. The user types /funnel <verb> <args> and this skill dispatches to the corresponding sub-skill. Every sub-skill is auto-registered as its own flat slash command (/funnel-offer, /funnel-conviction-webinar, ...) so power users skip the verb.

This pack is the architecture layer of the Wayland Business Suite. While conversion handles assets (pages, copy), funnels handles the structure: what's the offer, how does it stack, what's the price, what's the sequence the customer moves through, what's the ladder of products they ascend?

What this pack ships (18 skills)

Family: offer architecture (5 skills) - THE PROMOTED FAMILY

Per the user's stated #1 leverage point: "offer architecture is the biggest problem for most people." This family is the centerpiece. Master skill produces The Irresistible Stack - synthesizes Hormozi value equation (math) + Kennedy magnetic offer + Sugarman psychological triggers + Halbert offer construction + Schwartz market sophistication.

Family: funnel sequence (7 skills)

Wayland-coined fusion names that synthesize multiple canonical traditions. Trademark-clean, ≥2 lineage authors cited per fusion skill body.

Family: continuity (1 skill) + audit + composite (2 skills)

When to Use

Trigger this orchestrator when the user wants to design the offer or the sequence - not write the page that sells it. Typical invocations:

• /funnel offer <product> - Irresistible Stack offer construction (Hormozi-led)
• /funnel offer-stack <product> - bonus stacking + value math
• /funnel offer-pricing <product> - pricing levers (anchor, contrast, payments, splits)
• /funnel offer-guarantee <product> - guarantee design (conditional / unconditional / double / better-than)
• /funnel offer-audit <existing-offer> - score offer on 8 dimensions; identify weak lever
• /funnel ascension-ladder <product> - design tiered product ladder
• /funnel lead-magnet <topic> - lead magnet design (PDF / quiz / mini-course / template / sample-chapter / calculator / discovery-call)
• /funnel tripwire <product> - $1-$27 entry-product design
• /funnel conviction-webinar <product> - 4-stage high-ticket webinar architecture
• /funnel evergreen <product> - auto-webinar / evergreen funnel