| name | wayland-content-calendar-build |
| description | Build a 30/60/90-day content calendar mapped to funnel stages, with inferred pillar topics, a per-channel cadence, and repurpose chains for each anchor.
Use when the user wants a structured multi-step process to plan a quarter of content tied to funnel stages and topic clusters.
Do NOT use for a single post or a one-off idea; use this only when the user wants a full multi-week publishing plan. |
| license | Apache-2.0 |
| type | workflow |
| skills | content-audit content-calendar content-repurpose |
| metadata | {"author":"wayland","version":"1.0.0","tags":"marketing content calendar planning funnel step-by-step","category":"marketing","depends":"content-audit content-calendar content-repurpose"} |
30/60/90-Day Content Calendar Builder
Estimated time: 30-45 minutes
This workflow builds a quarter of content mapped to funnel stages. It captures
the brief, infers pillar topics and a per-channel cadence, lays out a 30-day
plan, extends it to 60 and 90 days, and maps repurpose chains so each long-form
anchor has its derivative shapes planned. Review gates sit at the 30-day plan
and the final assembly.
By the end you will have: confirmed pillar topics and cadence, a 30-day plan, a
60/90-day plan, and repurpose chains for the anchors.
When to Use
- User wants a 30/60/90-day content plan tied to funnel stages
- User wants pillar topics and a per-channel cadence
- User wants repurpose chains mapped to each anchor
Workflow Steps
Step 1: Capture the Brief (uses: content-calendar)
Ask the user for the offer at the top of mind, who the audience is, and which
channels they publish to. Capture this brief as the basis for the calendar.
- Input: offer, audience, channels
- Output: confirmed calendar brief
- Key focus: offer, audience, and channel mix
Step 2: Infer Pillar Topics (uses: content-audit)
From the brief, infer three to five pillar topics: the recurring themes the
content should orbit. State the pillars and your reasoning, then let the user
adjust.
- Input: calendar brief
- Output: three to five pillar topics with reasoning
- Key focus: a small set of durable, recurring themes
Step 3: Recommend a Cadence (uses: content-calendar)
From the brief and the pillars, recommend a publishing cadence per channel.
State the cadence and your reasoning, and ask the user to adjust for any known
capacity constraints.
- Input: brief, pillar topics
- Output: per-channel publishing cadence
- Key focus: a realistic cadence the user can sustain
Step 4: Build the 30-Day Plan (uses: content-calendar)
Build the 30-day calendar from the brief, pillars, and cadence: topics, formats,
channel mix, and funnel stage per slot. Show it, then ask whether to refine or
extend to 60/90. If the user wants changes, revise the 30-day plan against their
feedback and show it again, up to three iterations.
- Input: brief, pillars, cadence
- Output: approved 30-day calendar
- Key focus: each slot has topic, format, channel, and funnel stage
Step 5: Extend to 60/90 Days (uses: content-calendar)
Extend the approved 30-day plan to a full 60 and 90 days, keeping it anchored to
the same brief, pillars, and cadence so the quarter reads as one coherent arc.
- Input: brief, pillars, cadence, 30-day plan
- Output: 60/90-day calendar
- Key focus: continuity from the 30-day base across the quarter
Step 6: Map Repurpose Chains (uses: content-repurpose)
For the calendar's long-form anchors, plan the repurpose chains: map each anchor
to its derivative shapes across channels. Show the chains.
- Input: 30-day calendar, pillar topics
- Output: repurpose chains per anchor
- Key focus: every anchor has its derivative shapes mapped
Step 7: Assemble the Calendar Deliverable (uses: content-calendar)
Assemble the final document: pillar topics and cadence at the top, then the
30-day plan, the 60/90-day plan, and the repurpose chains. Before assembling,
ask whether the user wants to refine the 60/90 plan or the chains; if so, revise
against their feedback, up to three iterations, then assemble.
- Input: pillars, cadence, 30-day plan, 60/90-day plan, repurpose chains
- Output: complete 90-day content calendar document
- Key focus: one assembled, ready-to-use calendar
