| name | ai-overviews-impact |
| description | Measure how Google AI Overviews are cannibalizing organic CTR. Use when asked about AI Overview impact, SGE cannibalization, or why CTR is dropping despite stable rankings. Aussi déclenché en français par "les AI Overviews me piquent des clics", "l'IA de Google me vole du trafic", "mon CTR baisse alors que je suis toujours premier", "je perds des clics sans perdre de positions", "les réponses IA de Google", "aperçus IA". |
AI Overviews Impact Analysis
Measure how Google's AI Overviews are affecting organic click-through rates on the property.
Steps
- Call
list_properties to confirm the exact site_url.
- Call
ai_overviews_impact to get the dedicated report on queries where AI Overviews appear and their CTR compared to queries without.
- Call
compare_search_periods for the last 90 days vs. the prior 90 days, using dimensions=query and limit=100.
- From step 3, isolate queries where position held steady or improved but CTR declined by more than 15%. These are the primary AI Overview candidates.
- Sort those queries by impressions descending and take the top 20.
Output format
AI Overview impact summary: total queries affected, estimated clicks lost vs. 90 days ago, overall CTR delta.
Most impacted queries table: Query | Position | Impressions | CTR now | CTR 90d ago | CTR delta | Est. clicks lost
Strategic recommendations:
- Which query types are most cannibalized (informational vs. navigational vs. transactional)
- Whether to optimize for AI Overview inclusion (structured answers, schema markup) or shift focus to transactional intents where AI Overviews are less prevalent
- Queries safe from AI Overviews that are worth reinforcing
