linkedin-ads

name	linkedin-ads
description	When the user wants to set up, optimize, or manage LinkedIn Ads. Also use when the user mentions "LinkedIn Ads," "LinkedIn Campaign Manager," "Sponsored Content," "LinkedIn Lead Gen Forms," "job title targeting," "company targeting," or "B2B paid ads."
metadata	{"version":"1.0.0"}

Paid Ads: LinkedIn Ads

Guides LinkedIn Ads setup, targeting, and optimization. LinkedIn excels at B2B and professional targeting; use when job title/company targeting matters and ACV is higher.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Campaign Structure

Naming: LI_[Objective]_[Audience]_[Offer]_[Date] (e.g., LI_LeadGen_CMOs-SaaS_Whitepaper_Mar24)

Ad Formats

Format	Best for
Sponsored Content	Feed ads; single image, video, carousel, document
Message Ads	InMail; direct outreach; lead gen
Lead Gen Forms	Native forms; no landing page; higher conversion
Text Ads	Right rail; lower cost; awareness

Targeting Strengths

Signal