| name | influencer-prospecting |
| description | Find and evaluate creators, influencers, affiliates, and UGC partners using audience fit, content fit, authentic product adjacency, engagement quality, public contactability, commerce signals, and brand-safety evidence—not follower count alone. |
Influencer Prospecting
Produce a sourced, prioritized creator shortlist that a growth team can actually review and contact.
Inputs
- Brand, product, target audience, markets, platforms, and campaign objective.
- Exclusions, ideal creator archetypes, follower range, and minimum/maximum shortlist size.
Workflow
- Translate the audience and objective into creator search themes, category phrases, hashtags, competitor mentions, and adjacent interests.
- Use
scrapecreators-api to discover candidates through creator search, popular-creator lists, profile search, relevant content, competitor mentions, and category keywords. Fetch each profile plus a recent-post sample.
- Use
audience-research to evaluate public audience and market-fit signals. Use creator-profile-teardown, transcripts, and comments on promising candidates to verify positioning, creative quality, sponsorship style, and audience response.
- Inspect public link-in-bio pages, business contact paths, creator shops, TikTok Shop showcases, and Amazon Shop pages when relevant. Treat commerce presence as context, not proof of sales.
- Score each candidate on audience fit, content fit, product adjacency, engagement quality, consistency, creative quality, sponsorship density, contactability, commerce relevance, and brand safety. Show the evidence behind every score.
- Check for suspicious engagement, unrelated audience spikes, excessive sponsorship density, category conflicts, and recent safety concerns. Mark unknowns rather than guessing.
- Segment the final list into test now, nurture, and pass. Match the collaboration idea to the objective: UGC production, gifting, affiliate, sponsorship, ambassador, or paid amplification.
Output
Return a table with creator, platform, profile link, audience and content evidence, recent median metrics, relevant example posts, public shop or link-in-bio signals, fit score, confidence, risks, public contact path, and recommended collaboration angle. End with a pilot cohort, outreach premise, and test design.
Do not scrape private contact data or infer protected attributes. Public business contact details only.
