remix-imessage-ad-from-sample

name

remix-imessage-ad-from-sample

description

Remix a published iMessage video ad from the Goose Ads library for a new brand — keep the source's conversation structure and pacing, swap in the brand's product, voice, and promo code, get the thread approved in-session, then render with create-imessage-video-ad and publish the MP4 back to Gooseworks with live stage reporting. The video counterpart to remix-graphic-ad-from-reference; this is what the app's iMessage format tab calls.

remix-imessage-ad-from-sample

First end-to-end validated 2026-06-11 (local, no-backend loop): a Brightroot Daily Greens remix of a friend-asks-friend inverse iMessage source — iphone-frame variant, 14-bubble thread, HTML-mimic readiness-card hook, injected SVG wordmark end card. 24.5s master (21.3s chat + 3.5s end card, 300ms crossfade), audio mean -10.6 dB / peak -0.1 dB, 12 SFX cues (5 send / 7 receive), no SFX on any typing-pop. The Gooseworks MCP publish steps (Phase 4) were stubbed in that loop; everything up to and including meta-upload/ exports ran clean.

Purpose

Given one published iMessage ad sample (from the Goose Ads library) + a researched brand, produce a finished iMessage chat-reveal video for that brand. The source sample defines the shape — bubble count, beat structure, hook type (product-flex vs result-flex), pacing, end-card recipe — and this skill swaps the substance: the conversation is rewritten in the brand's voice, the screenshot/attachment becomes the brand's product or result, and the end card carries the brand's real wordmark + CTA code.

This skill is orchestration: it derives + gets approval for the conversation, then hands rendering to create-imessage-video-ad and handles all Gooseworks I/O (render rows, stage reporting, durable upload, final pin). Creative craft rules (SFX, composer typing, end-card recipe) live in the create molecule — do not duplicate or override them here.

It runs on the user's machine inside their Claude Code session (the goose-video local-worker model). The runtime contract — MCP tools, proxies, durable URLs — is the installed ads-remix master skill; this recipe assumes it.

Inputs

Input	Required	Notes
project_id	yes (app flow)	A draft Gooseworks ad project with source_sample_id + format_key: "imessage". The paste-prompt carries it. Without one, create_ad_project { brand_id, name, source_sample_id, format_key: "imessage" } first.
source sample	from project	get_ad_template { template_id: <source_sample_id or slug> } → recipe.thread (the source thread.json: bubbles, peer persona, end card), extracted_script, how_to, media_url (watch it if the structure is unclear).
brand	yes	Researched brand pack (research_status: "complete"); else run the brand-research recipe first. Needs: voice/tone, product imagery (for the attachment bubble), wordmark/logo, CTA code or tagline.
angle	optional	User-supplied steer ("sell the trial", "code SUMMER20", "make the friend skeptical"). Folded into the conversation draft.
machine	yes	ffmpeg + Playwright Chromium on the user's machine (preflight below).

Composed Atoms

• create-imessage-video-ad — the renderer (sibling molecule): continuous Playwright recording, real Apple SFX, end card, exports. This skill never re-implements its steps.
• atoms/review/watch — watch the rendered MP4 (frames + transcript) for the output QC pass.
• atoms/music/create-music-elevenlabs — optional music bed, only when the source sample carries one (route through the Gooseworks ElevenLabs proxy locally).
• atoms/audio-editing/mix-master — bed + SFX mix, invoked via the create molecule's workflow.

Workflow

Phase 0 — Fetch + gates (no render row yet)

1. get_ad_project { project_id } → keep source_sample_id, app_url, brand_url, brand_id.
2. get_ad_template { template_id: source_sample_id } → keep recipe.thread, extracted_script, how_to, media_url. If recipe.thread is missing, reconstruct the beat structure from extracted_script (one bubble per line, me/peer from the speaker prefix) and /watch the media_url to confirm pacing.
3. Brand gate: get_ad_brand { brand_id }.
   • research_status: "complete" → REUSE the existing pack — do NOT re-run research. Read it over MCP: agent-config/brands/<slug>/brand-research/*.md (voice, palette, never-say) + brand-assets/manifest.json (product imagery, wordmark). Re-research is a ~10-minute spend the user already paid for; repeating it on a complete brand is a bug, not thoroughness.
   • Not complete → run the master skill's "Set up a brand" workflow (idempotent), then continue. For failed specifically: the pack on disk is usually fine (the last run crashed before finalize) — inventory it first and patch only the gap (often assets + manifest + finalize_brand_research, ~30s, zero research).
   • Only exception: the status says complete but the pack files are missing/unreadable, or the user explicitly asked to refresh the research — say which case applies before re-running.
4. Machine preflight (video renders locally — fail fast and friendly): ffmpeg -version and npx playwright --version + a Chromium launch check, and confirm the renderer atom resolves — create-imessage-video-ad require()s the create-imessage-mockup atom's generate.js (the framed-chat renderer; see Local render contract below). If any of the three is missing, tell the user exactly what to install (brew install ffmpeg, npx playwright install chromium) or to run goose-video doctor, and STOP — do not open a render row that can only fail.

Phase 1 — Derive the brand's thread.json

Map the source thread onto the brand. Rules:

• Keep the source's structure: same bubble count (±1), same sender alternation, same beat types (hook attachment → reaction → curiosity question → brand reveal + code), same typing_before and composer_drives placements. The structure is why this ad works.
• Swap the substance: texting-register copy in the brand's voice (lowercase ok, no marketing speak — it must read like two friends), the attachment becomes the brand's product/result image (pull from brand-assets/manifest.json; for a result/app-screenshot hook with no photographic asset — or to stay offline and skip fal/NB2 credits — render an HTML-mimic card to PNG per the create molecule's Critical knowledge #8, the way the source did; the validation run used an Oura-style readiness card), the reveal bubble carries the brand name + CTA code from the brand pack or angle.
• End card: brand's REAL wordmark file (never CSS-faked text — see the create molecule's critical-knowledge section), CTA code, one tagline line. Peer persona: new name + monogram + avatar color that fits the brand palette.
• Compliance: zero source-brand leakage — no source product, name, code, or competitor reference may survive anywhere in the thread or end card.

Phase 1.5 — Approval gate (in-session)

Show the user the drafted conversation as a readable script (sender: text, one per line, plus the end-card line) and ask them to approve or edit. Persist the draft so the app can see it: write_file → agent-config/brands/<slug>/projects/<project_id>/working/thread.json, append_project_message { role: "agent", content: <the script> }, and mirror it to the project row so the APP's Review panel shows it: update_ad_project_script { project_id, script_drafts: { format: "imessage", render_variant, thread, audio: { treatment: "sfx" | "silent" | "bed", bed_label? }, materials: [...] }, script: <the readable "sender: text" lines + end card> }. Materials for the in-app review (the user can't see images/clips/audio in the CLI — this is how they review them): upload a copy of every CHOSEN visual/audio input to working/review/<name> via get_upload_url and list it as { kind: "image" | "video" | "audio", label, path: "working/review/<name>" } — the hook/attachment image, the background photo (iphone-frame variant), the end-card wordmark, any music bed. Also render the COMPOSED end card now — the create molecule's end-card step is a free local Playwright HTML→PNG render with no dependency on the chat recording — and include it as { kind: "image", label: "End card preview", path: "working/review/end-card.png" } so the user reviews the actual slate (wordmark placement, CTA pill, backdrop), not just its ingredients. Assets that will only exist after paid generation get { kind, label, pending: true, note: "<what will be generated, from which prompt>" } instead. Do not render until the user says go — a render is minutes of their machine time. If they edit, update thread.json + re-mirror and re-confirm once.

Draft-only mode (free review): if the user's instruction says "draft only" / "script only" / "just the draft", STOP right after the mirror above — no render row, no asset generation, zero credits spent. Tell the user the draft is now visible on the project page in the app, and that re-running the prompt (or replying "render it") completes the ad.

Phase 2 — Render (open the row FIRST, report stages)

Video runs are long, so unlike the static flow the render row opens BEFORE generating:

1. submit_render { project_id, kind: "full" } → keep render_id.

2. update_render_status { render_id, status: "running", stage: "script" } — then keep the stage current as you work. The app shows it live; a silent >10 min run shows as stalled:

   stage	when
   script	thread approved, assets being lined up
   assets	attachment image / end-card wordmark / SFX downloads ready
   record	Playwright recording the conversation
   assemble	concat + end card
   mix	SFX (+ optional bed) mix-master
   export	9:16 master + 1:1 variant encode

3. Follow create-imessage-video-ad end-to-end with the approved thread.json. Local translations:

   • Scaffold a temp working dir (NOT a brand repo folder) in the create molecule's layout: threads/full-thread.json; assets/ (attachment image, iphone-frame backdrop, wordmark SVG); audio/ (the create molecule's bundled imessage-{send,receive}.mp3 + optional bed); clips/ (record-master.js, render-end-card.js, end-card.html → master-chat.mp4 + master-chat.sfx.json, scene-end-endcard.mp4); edits/stitch.sh → master-final.mp4; meta-upload/ (the 9:16 + 1:1 exports). Copy the closest reference build and swap.
   • Run the recorder/end-card scripts with the messaging atom's deps on NODE_PATH (NODE_PATH=<atom>/node_modules node clips/record-master.js) — the recorder require()s the atom's generate.js and reuses its Playwright; the recipe folder bundles no node_modules.
   • Music bed only if the source had one — generate via the Gooseworks ElevenLabs proxy (<apiBase>/api/internal/elevenlabs-proxy + ?token=, same pattern as the FAL helper) or reuse a stored asset; this bills the user's credits, so skip the bed when the source is SFX-only.

Local render contract. Rendering is the create molecule's two Node scripts + one stitch script driving the create-imessage-mockup atom — that atom (generate.js + templates/) is the framed-chat renderer, and it must be present on the machine. It ships with the installed ads-remix master skill (the goose-video local-worker installs it alongside this recipe), not inside the recipe folder. A bare clone of the canonical skills repo currently carries only the atoms/messaging/render-ios-lockscreen proxy, so do not try to render from one — point the recorder's atom require() + NODE_PATH at the installed atom (or the lab atom in a dev loop). The atom's DOM contract the recorder depends on: data-anim-id rows, data-pending="1" hide, .conversation scroller, .keyboard .input composer, theme-dark. The framed branch hard-codes light mode — inject theme-dark after renderHTML (create molecule Critical knowledge #10).

Phase 3 — QC by watching

Run atoms/review/watch on the rendered master (or step its frames + audio directly): every bubble lands in order with its send/receive sound, composer typing is visible before the driven sends, the attachment is the brand's (not the source's), the end card shows the real wordmark + code, duration is within ±20% of the source. Fix-and-re-render at most once per issue; then run the create molecule's own Quality Checks list.

Phase 4 — Publish (durable URLs, then the links)

1. get_upload_url → PUT the master MP4 to agent-config/brands/<slug>/projects/<project_id>/working/final.mp4 (content_type: video/mp4); grab a poster frame (ffmpeg -ss 1 -frames:v 1) and PUT it as working/final-thumb.jpg.
2. update_render_status { render_id, status: "complete", output_url: "/api/ads/projects/<project_id>/render-file?path=working/final.mp4", thumbnail_url: "/api/ads/projects/<project_id>/render-file?path=working/final-thumb.jpg", stage: "export", duration_sec: <ffprobe seconds> } — the render-file path is the DURABLE form; never store a CDN or raw S3 URL.
3. One render → done (latest shows by default). Multiple kept versions → set_final_render with the best render_id.
4. End with BOTH links exactly as the master skill requires: app_url + brand_url, verbatim.

Decision Rules

• This skill vs create-imessage-video-ad: remixing a library sample for a brand → this skill (it feeds the create molecule). A net-new iMessage ad from a brief with no source sample → the create molecule directly.
• Thread derivation source: recipe.thread when present (normal); else extracted_script + watching media_url. Never invent a structure the source doesn't have.
• Music bed: only if the source sample has one. SFX-only sources stay SFX-only (cheaper, faster, and the iMessage feel is mostly the SFX).
• Approval: always pause at Phase 1.5 on the first render of a project. On an explicit re-run where the user already gave thread edits in the same message, apply them and proceed without a second pause. No-review escape: if the user's instruction says to skip review ("no review", "single-shot", "don't ask for approval"), skip the pause entirely — still write working/thread.json + the append_project_message script mirror, then render immediately.
• Render variant: honor the source sample's recipe.render_variant — a phone-frame source remixes as phone-frame, a plain source as plain (the variant is sample DATA, not a separate format or molecule). When the source doesn't declare one, default to iphone-frame.
• Batch runs (the prompt lists several project ids): run Phases 0–1.5 for each first (collect all approvals in one message), then render sequentially — Playwright recordings fight for the display, and parallel ffmpeg encodes thrash laptop CPUs.

Output

• working/thread.json — the approved brand thread (in the project's Gooseworks folder).
• working/final.mp4 (9:16 master) + working/final-thumb.jpg in the project folder; the 1:1 export variant uploaded alongside when produced (working/final-1x1.mp4).
• A complete render row carrying the render-file output_url, thumbnail_url, duration_sec, and final stage; set_final_render pin when >1 version.
• A closing message with the project app_url + brand brand_url.

Quality Checks

• Conversation reads like real texting (register, rhythm, lowercase) — not ad copy in bubbles.
• Source structure preserved: beat count/order, typing moments, hook type match the sample.
• Zero source-brand leakage anywhere (bubbles, attachment, end card) — compliance-critical.
• Attachment bubble shows the brand's actual product/result, legible at phone scale.
• End card uses the brand's real wordmark file + correct CTA code; passes the create molecule's end-card recipe checks.
• Every send/receive has its Apple SFX; audio mix passes the create molecule's loudness check.
• duration_sec reported matches ffprobe; render row carries render-file URLs, not CDN links.

Failure Modes

• ffmpeg / Playwright missing → caught in Phase 0 preflight; user told the install commands (goose-video doctor); no render row opened.
• Renderer atom missing (Cannot find module '.../create-imessage-mockup/generate.js') → the framed-chat renderer isn't installed (a bare canonical skills-repo clone ships only the render-ios-lockscreen proxy). Caught in Phase 0 preflight — point at the atom installed by the ads-remix master skill (see Local render contract) before opening a render row.
• Sample has no recipe.thread and no usable extracted_script → tell the user this sample isn't remix-ready yet and stop; do not improvise a structure (the admin needs to fill the sample's remix payload).
• Brand pack lacks a product/result image → ask the user for one image (or a URL) before the approval gate; the hook bubble cannot be generic stock.
• Render dies mid-run (Playwright crash, encode failure) → one retry of the failed phase; on second failure update_render_status { status: "failed", error_message } and report — never leave the row running.
• Upload fails → retry the presigned PUT once; persistent failure → mark the render failed with the local file path in error_message so nothing is lost.

Tests

See tests/ — structural smoke, a sample project/sample input pair, the expected artifact list, a manual end-to-end script, and the verifier checklist.

Skill Location & Related

• This skill: skills/molecules/ad-format/remix-imessage-ad-from-sample/
• Renderer: create-imessage-video-ad
• Static counterpart: remix-graphic-ad-from-reference
• Registry entry: formats.json → "imessage" (the app + CLI route here through it)