| name | site-content-catalog |
| description | Crawl a website's sitemap and blog index to build a complete content inventory. Lists every page with URL, title, publish date, content type, and topic cluster. Groups content by category and topic. Optionally deep-reads top N pages for quality analysis and funnel stage tagging. Use before SEO audits, content gap analysis, or brand voice extraction.
|
| tags | ["content","seo"] |
Site Content Catalog
Crawl a website's sitemap and blog to build a complete content inventory — every page cataloged with URL, title, date, content type, and topic cluster. Groups content by category, identifies publishing patterns, and optionally deep-analyzes top pages.
Quick Start
python3 skills/site-content-catalog/scripts/catalog_content.py \
--domain "example.com"
python3 skills/site-content-catalog/scripts/catalog_content.py \
--domain "example.com" --deep-analyze 20
python3 skills/site-content-catalog/scripts/catalog_content.py \
--domain "example.com" --output clients/acme/research/content-inventory.json
Inputs
| Parameter | Required | Default | Description |
|---|
| domain | Yes | — | Domain to catalog (e.g., "example.com") |
| deep-analyze | No | 0 | Number of top pages to deep-read for content analysis |
| output | No | stdout | Path to save JSON output |
| include-non-blog | No | true | Also catalog landing pages, docs, etc. (not just blog) |
Cost
- Sitemap/RSS crawling: Free (direct HTTP requests)
- Apify sitemap extractor (fallback): ~$0.50 per site
- Deep analysis: Free (WebFetch on individual pages)
Process
Phase 1: Discover All Pages
The script attempts multiple methods to find all pages on a site, in order:
A) Sitemap.xml
- Fetch
https://[domain]/sitemap.xml
- If it's a sitemap index, recursively fetch all child sitemaps
- Common alternate locations:
/sitemap_index.xml, /sitemap-index.xml, /wp-sitemap.xml
- Check
robots.txt for Sitemap: directives
B) RSS/Atom Feeds
- Check
/feed, /rss, /atom.xml, /blog/feed, etc.
- Extract posts with titles, dates, and URLs
- RSS typically only surfaces recent content (last 10-50 posts)
C) Blog Index Crawl
- Fetch
/blog, /resources, /insights, /news, /articles
- Extract links from the page
- Follow pagination if present (
/blog/page/2, ?page=2, etc.)
D) Site: Search (fallback)
- WebSearch:
site:[domain] to estimate total indexed pages
- WebSearch:
site:[domain]/blog to find blog content
- WebSearch:
site:[domain] intitle: to discover page title patterns
E) Apify Sitemap Extractor (fallback for JS-heavy sites)
- Actor:
onescales/sitemap-url-extractor
- Use when sitemap.xml is missing and the site is JS-rendered
Phase 2: Classify Each Page
For each discovered URL, classify by:
Content Type
Classify based on URL patterns and page titles:
| Type | URL Patterns | Examples |
|---|
blog-post | /blog/, /posts/, /articles/ | How-to guides, opinion pieces |
case-study | /case-study/, /customers/, /success-stories/ | Customer stories |
comparison | /vs/, /compare/, /alternative/ | X vs Y pages |
landing-page | /solutions/, /use-cases/, /for-/ | Product marketing pages |
docs | /docs/, /help/, /documentation/, /api/ | Technical documentation |
changelog | /changelog/, /releases/, /whats-new/ | Product updates |
pricing | /pricing/ | Pricing page |
about | /about/, /team/, /careers/ | Company pages |
legal | /privacy/, /terms/, /security/ | Legal/compliance |
resource | /resources/, /guides/, /ebooks/, /webinars/ | Gated/downloadable content |
glossary | /glossary/, /dictionary/, /terms/ | SEO glossary pages |
integration | /integrations/, , |
Topic Cluster
Group by extracting topic signals from URL slugs and titles:
- Extract keywords from URL path segments
- Group similar keywords into clusters (e.g., "aws-cost", "cloud-spending", "finops" → "Cloud Cost Management")
- Use simple keyword co-occurrence for clustering
Phase 3: Analyze Publishing Patterns
From the dated content (primarily blog posts):
- Total content pieces by type
- Publishing frequency: Posts per month over last 12 months
- Trend: Increasing, decreasing, or stable output
- Recency: Date of most recent publish
- Author diversity: Unique authors (if extractable from RSS)
Phase 4: Deep Analysis (Optional)
If --deep-analyze N is specified, fetch the top N pages (prioritizing blog posts) and extract:
- Word count (approximate)
- Target keyword (inferred from title + H1 + URL)
- Funnel stage: TOFU (awareness), MOFU (consideration), BOFU (decision)
- Content depth: Shallow (<500 words), Medium (500-1500), Deep (1500+)
- Has images/video: Boolean
- Has CTA: Boolean (detected by common CTA patterns)
- Internal links count
Phase 5: Output
JSON Output (default)
{
"domain": "example.com",
"crawl_date": "2026-02-25",
"total_pages": 347,
"discovery_methods": ["sitemap.xml", "rss"],
"pages": [
{
"url": "https://example.com/blog/reduce-aws-costs",
"title": "How to Reduce Your AWS Bill by 40%",
"date": "2025-11-15",
"type": "blog-post",
"topic_cluster": "Cloud Cost Optimization",
"deep_analysis": {
"word_count": 2100,
"target_keyword": "reduce aws costs",
...
...
Markdown Summary (also generated)
# Content Inventory: example.com
**Crawled:** 2026-02-25 | **Total pages:** 347
## Content by Type
| Type | Count | % |
|------|-------|---|
| Blog Posts | 89 | 25.6% |
| Landing Pages | 23 | 6.6% |
| ...
## Content by Topic Cluster
| Topic | Posts | Most Recent |
|-------|-------|-------------|
| Cloud Cost Optimization | 34 | 2026-02-20 |
| ...
## Publishing Cadence
- Average: 4.2 posts/month
- Trend: Increasing (3.1 → 5.4 over last 6 months)
- Most recent: 2026-02-20
## Full Catalog
| # | Date | Type | Topic | Title | URL |
|---|------|------|-------|-------|-----|
| 1 | 2026-02-20 | blog-post | Cloud Cost | How to Reduce... | https://... |
Tips
- Sitemap.xml is the best source. Most well-maintained sites have one. If missing, it's itself an SEO signal (negative).
- RSS only shows recent content. If you need the full catalog, sitemap is essential. RSS is supplementary.
- Deep analysis is optional but valuable. Use it when feeding into brand-voice-extractor or when you need funnel stage mapping.
- JS-rendered sites may need the Apify fallback. Signs: sitemap.xml returns HTML, or blog page returns mostly JavaScript.
- Combine with seo-domain-analyzer to overlay traffic data on the content inventory — see which content actually performs.
Dependencies
- Python 3.8+
requests library (pip install requests)APIFY_API_TOKEN env var (only for Apify fallback mode)
