Index and shared harness for the 19 signal playbooks. Each playbook turns one buying signal (new in role, raised a round, hiring surge, pricing page, tech on website, ...) into one copy-ready sentence you can drop into a cold email. Every playbook ships three…
Produces a line about what a company is currently advertising on Facebook and Instagram, from the Meta Ad Library. Triggers on "are they running ads", "what are they advertising", "meta ad library", "facebook ads", "pull their ad copy", "who is spending on…
Writes the one sentence that makes a generic offer feel written for this one company. Produces the tail of "I think we can help you ___". Triggers on "specificity line", "make it feel specific to them", "the specifically sentence", "why would they think this…
Finds a prospect company's own case-study or customer-stories page and pulls one named customer off it, so email 1 can open with "saw your work with Intercom". Triggers on "case study", "customer stories", "who are their clients", "saw your work with X",…
Turns the raw company-name string on a lead row into the short human form a person would say out loud, so it can be dropped into email copy. Triggers on "clean these company names", "company name variable", "strip the LLC and Inc", "the company names look…
The 3-bullet creative ideas email. Produces three per-company bullets that each sit in a slot the operator defined up front, so the model fills in the company detail and never invents a new idea. Triggers on "creative ideas campaign", "three ideas email", "I…
Turns the raw first-name field on a lead row into the name a person would actually be greeted by, so it can open an email. Triggers on "clean these first names", "first name variable", "the greeting says Hi DR MATTHEW", "strip the titles off the names", "some…
Produces a copy-ready sentence about a company's funding round, and the list-building filters that select companies which have ever raised or raised recently. Triggers on "raised a round", "recently funded", "companies that raised", "Series A list", "VC…