webinars

name	webinars
description	Use when planning, producing, and repurposing webinars or virtual events for GTM campaigns.

Webinars Skill

When to Use

• Launching a live webinar series or on-demand workshop.
• Coordinating speakers, content, promotion, and follow-up workflows.
• Repurposing webinar assets into nurture campaigns.

Framework

1. Event Blueprint – define topic, audience, speakers, desired CTA, success KPIs.
2. Timeline – 4 weeks out (announce + landing page), 2 weeks (promo cadence), 1 week (dry run), day-of (tech checks), post-event (follow-up within 24h).
3. Content Flow – intro, agenda, value story/demo, customer proof, live Q&A, CTA.
4. Engagement Tools – polls, chat prompts, Q&A moderation, resource drops.
5. Follow-Up – segment attendees vs no-shows; deliver recording, slides, and recommended next action.

Templates

• Landing page copy + form.
• Speaker briefing + run-of-show.
• Slide deck template + demo script.
• Promotional emails (save-the-date, reminders) and paid/organic social posts.
• Post-event nurture sequence + SDR talk track.

Tips

• Run a full tech rehearsal with every presenter, even for repeat speakers.
• Offer both live Q&A and moderated chat to capture different engagement styles.
• Publish the on-demand version within 24 hours to maximize follow-up velocity.
• Track attendee questions to seed future content and campaigns.

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