marketing-competitive-brief

name	marketing-competitive-brief
description	Create a competitive intelligence brief analyzing competitors' marketing strategies, positioning, and vulnerabilities. Triggers on "competitive analysis", "competitor brief", "what is [competitor] doing", "competitive landscape"
metadata	{"openclaw":{"tags":["marketing","competitive","intelligence","strategy"]}}

Competitive Brief

When the user asks to analyze competitors or the competitive landscape:

Step 1: Identify competitors

Determine scope from the user:

• Named competitors: specific companies to analyze
• Market scan: identify top competitors in a category
• Head-to-head: deep comparison between two companies

If no competitors are named, ask the user for:

• Their company name and primary product/service
• Market category or industry
• Known competitors (if any)

Step 2: Research each competitor

Use capability_execute with capabilityId "research.web_search" for each competitor:

1. Company overview and positioning statement
2. Product/service offerings and pricing (if public)
3. Recent marketing campaigns and messaging (last 6 months)
4. Content marketing strategy (blog, resources, webinars)
5. Social media presence and engagement levels
6. SEO footprint and top-ranking content
7. Recent press releases, news, and announcements
8. Customer reviews and sentiment (G2, Capterra, Trustpilot)
9. Hiring activity (marketing team growth signals)
10. Partnerships and integrations announced

Step 3: Enrichment data

Use capability_execute with capabilityId "enrichment.lookup_company" for each competitor:

• Employee count and growth trajectory
• Funding and financial status
• Technology stack
• Market segment and ICP

Step 4: SEO and content comparison

Use capability_execute with capabilityId "seo.keyword_research" to compare:

• Keyword overlap and gaps between your brand and competitors
• Content topics where competitors rank and you do not
• Domain authority comparison (if available)

Step 5: Internal context (if available)

Use capability_execute with capabilityId "chat.search_messages" to find:

• Internal win/loss analysis mentions
• Sales team competitive intelligence
• Customer feedback comparing you to competitors

Step 6: Analyze and synthesize

For each competitor, evaluate:

• Positioning and messaging strategy
• Channel mix and investment signals
• Content quality and differentiation
• Strengths to respect and weaknesses to exploit
• Likely next moves based on hiring and announcements

Output Format

Competitive Brief: [Your Company] vs. Market

Executive Summary 3-4 sentence overview of the competitive landscape and your relative positioning.

Competitor Profiles

For each competitor:

[Competitor Name]

Field	Value
Website	url
Founded	year
Size	employees
Funding	total raised
Positioning	one-line positioning statement

Marketing Strategy Assessment

• Messaging and value proposition
• Primary channels and apparent budget allocation
• Content strategy and cadence
• Notable campaigns (last 6 months)

Strengths: 3-5 bullets Weaknesses: 3-5 bullets

---

Comparative Matrix

Dimension	Your Company	Competitor A	Competitor B	Competitor C
Positioning	description	description	description	description
Primary Channel	channel	channel	channel	channel
Content Cadence	frequency	frequency	frequency	frequency
SEO Strength	assessment	assessment	assessment	assessment
Social Engagement	level	level	level	level
Pricing Model	model	model	model	model

Keyword Battleground

Keyword/Topic	Your Rank	Competitor A	Competitor B	Opportunity
keyword	rank	rank	rank	assessment

Opportunities

• Gaps in competitor coverage you can exploit
• Messaging angles competitors are missing
• Channels where competitors are underinvesting
• Audience segments competitors are ignoring

Threats

• Areas where competitors are outperforming you
• Emerging competitor moves to watch
• Market shifts that favor competitors

Recommended Actions

Priority	Action	Target Competitor	Expected Impact
1	specific action	who it targets	what it achieves
2	specific action	who it targets	what it achieves
3	specific action	who it targets	what it achieves

Sources

• List all sources with links