marketing-content-creation

name	marketing-content-creation
description	Plan and outline content pieces aligned with marketing strategy — blog posts, whitepapers, case studies, social posts, and landing pages. Triggers on "create content for", "content plan", "write a blog post about", "content calendar", "plan content around [topic]"
metadata	{"openclaw":{"tags":["marketing","content","creation","strategy"]}}

Content Creation

When the user asks to create or plan marketing content:

Step 1: Define the content need

Determine from the user:

• Content type: blog post, whitepaper, case study, social post, landing page, newsletter, video script
• Topic or theme: what the content is about
• Target audience: who will read it
• Goal: SEO traffic, thought leadership, lead generation, nurture, social engagement
• Stage: awareness, consideration, decision
• Tone and style: formal, conversational, technical, inspirational

If the user wants a content calendar, ask for:

• Time period (weekly, monthly, quarterly)
• Content pillars or themes
• Publication cadence goal

Step 2: Topic and keyword research

Use capability_execute with capabilityId "seo.keyword_research" to find:

• Primary and secondary keywords for the topic
• Search volume and keyword difficulty
• Related questions people are searching for
• Long-tail keyword variations
• Content format preferences (listicle, how-to, comparison)

Use capability_execute with capabilityId "research.web_search" to analyze:

• Top-ranking content for the target keywords
• Content gaps in existing coverage
• Competitor content on the same topic
• Recent developments that make this topic timely
• Expert opinions and data sources to reference

Step 3: Audience and market context

Use capability_execute with capabilityId "analytics.get_metrics" to check:

• Past content performance on similar topics
• Audience engagement patterns (what content types perform best)
• Traffic sources that drive the most engaged visitors
• Conversion rates by content type

Use capability_execute with capabilityId "enrichment.lookup_company" (for B2B content):

• Target audience company profiles and pain points
• Industry-specific language and terminology
• Common objections and questions in the market

Step 4: Build the content

For each content piece, create:

• Working title optimized for SEO and engagement
• Meta description (155 characters)
• Outline with H2/H3 structure
• Key points to cover in each section
• Data points and sources to reference
• Internal and external linking opportunities
• Call-to-action recommendation
• Distribution plan

Step 5: Create supporting brief

Use capability_execute with capabilityId "docs.create_brief" to save:

• Content brief document with all specifications
• Ready for handoff to writer or for direct drafting

Output Format

Content Brief: [Working Title]

Overview

Field	Value
Content Type	blog post / whitepaper / etc
Target Keyword	primary keyword
Search Volume	monthly volume
Keyword Difficulty	score
Word Count Target	range
Target Audience	persona
Funnel Stage	awareness / consideration / decision
Goal	SEO / leads / engagement

SEO Specifications

• Title tag: [optimized title under 60 chars]
• Meta description: [155 char description]
• URL slug: /suggested-slug
• Primary keyword: [keyword] (use X times)
• Secondary keywords: [list] (use each 1-2 times)

Content Outline

[H2: Section Title]

• Key points to cover
• Data or examples to include
• Target keyword placement

[H2: Section Title]

• Key points to cover
• Data or examples to include

(Continue for all sections)

Key Messages

1. Primary message the reader should take away
2. Supporting message
3. Supporting message

Sources & Data Points

• Specific statistics, studies, or quotes to reference with links

Internal Links

• Link to [existing page] in section about [topic]
• Link to [existing page] in CTA

Competing Content Analysis

Rank	Title	URL	Word Count	Strengths	Gaps
1	title	url	count	what it does well	what it misses
2	title	url	count	what it does well	what it misses

Distribution Plan

• Primary channel: where to publish
• Social: platform-specific teaser copy
• Email: newsletter inclusion recommendation
• Paid: promotion worthiness assessment

Call to Action

• Recommended CTA and placement within the content