debrief-campaign-results

name	Debrief Campaign Results
description	Debrief campaign results — what worked, what didn't, and what to do next. Produce a structured post-campaign analysis with metrics, qualitative insights, and prioritized recommendations. Trigger on: campaign debrief, campaign results, how did the campaign do, post-campaign review, what worked, campaign performance, next campaign planning.
dependencies	[]
author	Harmony
version	1.0.0
icon	sparkles
cover
screenshots	[]
category	Marketing

Purpose

Transform scattered campaign data, team observations, and market feedback into a structured, honest analysis that isolates what actually drove results—and what didn't. Move beyond metrics alone to understand the why, surface emerging patterns, and generate specific, prioritized recommendations for the next campaign iteration.

When to Use

• Post-campaign analysis: After a marketing campaign, product launch, or promotional push concludes
• Performance troubleshooting: Campaign underperformed targets; need to understand root causes
• Campaign comparison: Evaluating multiple campaigns run in parallel to identify winners
• Team alignment: Synthesizing diverse team perspectives (sales, marketing, product, leadership) into a unified debrief
• Planning next iteration: Using learnings to inform the strategy for the next campaign cycle
• Channel audit: Assessing performance across multiple marketing channels in a single campaign
• Stakeholder reporting: Creating a clear narrative of what happened and why for leadership or clients

Instructions

1. Gather campaign metadata

   • Campaign name, dates (launch to end), channels used, budget allocated
   • Primary objective(s) and success metrics defined upfront
   • Target audience segment(s)

2. Collect quantitative results

   • Actual performance against each metric (reach, impressions, clicks, conversions, revenue, etc.)
   • Data by channel if multi-channel
   • Comparison to targets and historical benchmarks if available
   • Attribution data (if available) showing which touchpoints drove conversions

3. Gather qualitative signals

   • Sales team feedback: What did customers say about the campaign? Common objections? Enthusiasm level?
   • Customer feedback: Direct responses, social sentiment, support tickets, survey comments
   • Team retrospective observations: What felt different about this campaign? What surprised us?
   • Market conditions: External factors that may have influenced performance (seasonality, competitor activity, news cycles, etc.)

4. Analyze channel and messaging performance

   • Which channels had highest engagement, conversion, or ROI?
   • Which messaging resonated vs. fell flat? Where did messaging miss the mark?