DESIGN ARTIFACT (PDF or PNG)
Specifications:
- Dimensions: [Width] x [Height] (e.g., 11"x17" for print, 1200x1600px for digital)
- Resolution: 300 DPI (print) or 144 DPI (digital)
- Color Space: CMYK (print) or RGB (digital)
- Bleed: [0.125"–0.25" if printing]
Composition:
- Dominant focal point: [Description of visual anchor and emotional weight]
- Color palette: [Hex or CMYK values for each color with usage intent]
- Typography: [Typeface names, sizes, weights used]
- Grid structure: [Column count, margin widths, element alignment rules]
Visual Elements:
- Background: [Solid, gradient, texture—with intent]
- Primary content: [Imagery, illustration, or data visualization—with spatial logic]
- Typography blocks: [Headlines, body copy, annotations with hierarchy]
- Accent elements: [Borders, shapes, dividers that organize space]
Narrative Arc:
[1-2 sentence description of how the eye moves through the design and what story emerges]
"Intentional Design rejects the false efficiency of algorithmic templates and template-based thinking. It demands deliberation at every decision point—why this color, not another? Why asymmetry here, balance there? Form follows purpose, not precedent. We believe in the discipline of constraint: limited palettes, minimal typefaces, generous whitespace. Visual clarity emerges not from decoration but from the ruthless elimination of the unnecessary. Every element earns its presence through functional or conceptual logic. The result is artifacts that feel inevitable, not arbitrary—designs that could only exist this way."
Document: 11" x 17" (tabloid format)
Resolution: 300 DPI (print-ready)
Color Space: CMYK
VISUAL STRUCTURE:
Background:
- Rich, near-black charcoal (CMYK: 70, 60, 60, 70) fills 60% of composition
- Upper right: pure white (CMYK: 0, 0, 0, 0) breathing room
- Subtle texture (300-pixel repeating dot pattern) at 15% opacity adds tactile quality
Primary Headline (Left third, centered vertically):
- Typeface: Saol Text Bold (serif, high contrast, distinctive)
- Size: 96pt, color: pure white
- Text: "INTENTIONAL"
- Spacing: 120% line-height, tight letter-spacing (-0.02em)
- Visual weight: Heavy, anchors the entire composition
Secondary Headline (Below, continuing left column):
- Typeface: Maax Light (sans-serif, geometric, minimal)
- Size: 42pt, color: accent gold (CMYK: 0, 20, 100, 0)
- Text: "DESIGN"
- Spacing: 2em below primary headline
- Visual effect: Creates vertical rhythm and separates concepts
Content Block (Right third, stacked narrative):
- Background: white rectangle, 0.25" margin from all edges
- Typeface: IBM Plex Serif Regular (readable, authoritative, not trendy)
- Size: 12pt body, 16pt for emphasis, 10pt for captions
- Color: near-black (CMYK: 0, 0, 0, 95)
- Line-height: 1.6em (generous breathing room)
- Width: 350px (optimal reading length)
Manifesto Text (excerpt, left-aligned within white block):
"We reject templates. Every decision—color, space, form—serves the story. Design is not decoration. It is strategy made visible."
- Key phrase highlighted in gold: "serves the story"
- 2pt gold underline (0.125" below text)
- Small caps for opening phrase: "WE REJECT"
Accent Elements:
- Single vertical line (2pt, gold, full height) separates left narrative from right content
- Three evenly spaced circles (1", 0.75", 0.5" diameter) stacked on far left; colors: charcoal, gold, white (creates visual cadence)
- Footer: Small text (8pt, gray) reads "INTENTIONAL DESIGN MANIFESTO | V1.0 | MARCH 2026"
Spatial Logic:
- 3 inches of white space on right edge: silence creates emphasis on content
- Left margin: 1 inch; right margin: 3 inches (intentional asymmetry conveys weight to narrative)
- Golden ratio proportions: 1.618 ratio between headline size and body text size
- Content hierarchy: Large headline dominates; manifesto text whispers narrative; footer anchors with date
Color Palette (locked):
- Near-black (CMYK: 70, 60, 60, 70) — authoritative, timeless
- Pure white (CMYK: 0, 0, 0, 0) — clarity, space
- Gold (CMYK: 0, 20, 100, 0) — accent, intentionality, warmth
- Medium gray (CMYK: 0, 0, 0, 40) — supporting, secondary emphasis
Typography Hierarchy:
- H1 (Saol Bold, 96pt): Dominance, visual anchor
- H2 (Maax Light, 42pt): Accent, complement to H1
- Body (IBM Plex Serif, 12pt): Narrative voice, readability
- Caption (IBM Plex Serif, 10pt): Metadata, attribution
Deliverable:
- 11" x 17" PDF, 300 DPI, CMYK color space
- File size: ~8 MB (includes texture and high-quality assets)
- Print-ready: Includes 0.125" bleed, crop marks, color bar
- Accessible: All text embedded as fonts; color contrast ratio 7:1 (exceeds WCAG AA)