| name | content-calendar |
| description | Generate a structured content calendar for a month, quarter, or custom range — topics mapped to platforms and publish dates, content-pillar and funnel-stage tags, repurposing chains from each core piece, SEO keyword targets, and owner assignments when team capacity is given. Triggers on "/digital-marketing-pro:content-calendar", "plan next month's content", "build a quarterly editorial calendar", "what should we publish in March", "map our content pillars to a schedule". Planning output only — it does not schedule or publish posts. Reads the brand profile, guidelines, and compliance rules for pillars and voice. |
| argument-hint | [month or quarter] |
/digital-marketing-pro:content-calendar
Purpose
Generate a structured content calendar that maps topics to platforms, aligns with content pillars, and includes a repurposing workflow to maximize output from each core piece.
Input Required
The user must provide (or will be prompted for):
- Time period: Month, quarter, or custom date range
- Platforms: Which channels to plan for (blog, social, email, video, podcast)
- Content pillars: Core themes or topics (or let the system recommend based on brand profile)
- Publishing cadence: How often per platform (e.g., 3 blogs/month, daily social)
- Key dates: Product launches, holidays, industry events, promotions
- Team capacity: Who creates content and how much bandwidth exists
Process
- Load brand context: Read
~/.claude-marketing/brands/_active-brand.json for the active slug, then load ~/.claude-marketing/brands/{slug}/profile.json. Apply brand voice, compliance rules for target markets (skills/context-engine/compliance-rules.md), and industry context. Also check for guidelines at ~/.claude-marketing/brands/{slug}/guidelines/_manifest.json — if present, load restrictions and relevant category files. Check for custom templates at ~/.claude-marketing/brands/{slug}/templates/. Check for agency SOPs at ~/.claude-marketing/sops/. If no brand exists, ask: "Set up a brand first (/digital-marketing-pro:brand-setup)?" — or proceed with defaults.
- Define or validate content pillars based on brand expertise and audience needs
- Map key dates, seasonal trends, and industry events to the calendar
- Generate topic ideas for each pillar, distributed across the time period
- Assign each topic to a primary platform and content format
- Build repurposing chains: blog to social snippets, video to short clips, email to blog, etc.
- Balance content types: educational, promotional, engagement, thought leadership
- Add SEO keyword targets to relevant content pieces
- Output the calendar in a structured, sortable format
Output
A structured content calendar containing:
- Monthly/weekly view with publish dates and platforms
- Topic and title for each content piece
- Content pillar and funnel stage tags
- Primary format and repurposing derivatives
- Keyword targets for SEO-driven content
- Owner/assignee column (if team info provided)
- Repurposing workflow diagram showing content atomization paths
Agents Used
- content-creator — Topic ideation, pillar strategy, repurposing workflows, editorial planning
- seo-specialist — Keyword alignment, search trend timing, topic gap identification
- social-media-manager — Platform-specific posting cadence, content format recommendations, hashtag strategy, calendar validation
