| ch01 | Who Is This Book For? | Product model, audience, SVPG canon |
| ch02 | What Is a Product Operating Model? | Prior models, driver's-seat, first principles |
| ch03 | Why Transform? | Transformation drivers, cost of inaction |
| ch04 | A Typical Transformation | Transformation arc, stages, common failures |
| ch05 | The Role of the CEO | Chief evangelist, executive sponsorship |
| ch06 | A Guide to TRANSFORMED | How to read the book, parts map |
| ch07 | Changing How You Build | Time to money, CD, small batches |
| ch08 | Changing How You Solve Problems | Discovery, four risks, prototypes |
| ch09 | Changing How You Decide Which Problems | CRNG, outcome roadmaps, strategy |
| ch10 | Product Managers | True PM, two standards |
| ch11 | Product Designers | Usability, interaction design |
| ch12 | Tech Leads | Feasibility, architecture |
| ch13 | Product Leaders | Accountability, adult supervision |
| ch14 | Innovation Story: Almosafer | Transformation case study |
| ch15 | Product Teams | Empowered teams, triad, ownership |
| ch16 | Product Strategy | Vision, strategy, portfolio review |
| ch17 | Product Discovery | Discovery loop, prototypes, theatre |
| ch18 | Product Delivery | Delivery, CD, instrumentation |
| ch19 | Product Culture | Culture, trust, autonomy |
| ch20 | Innovation Story: CarMax | Omnichannel transformation case |
| ch21 | Partnering with Customers | Direct access, customer partnership |
| ch22 | Partnering with Sales | Specials, sales partnership |
| ch23 | Partnering with Product Marketing | GTM collaboration |
| ch24 | Partnering with Finance | Funding model, viability |
| ch25 | Partnering with Stakeholders | Subservient → collaborative |
| ch26 | Partnering with Executives | Executive trust, transparency |
| ch27 | Innovation Story: Gympass | B2B2C transformation case |
| ch28 | Transformation Outcome | Capability, results over activity |
| ch29 | Transformation Assessment | Two-level assessment instrument |
| ch30 | Transformation Tactics — Competencies | Hiring, coaching, development |
| ch31 | Transformation Tactics — Concepts | Portfolio review, OKRs, theatre |
| ch32 | Transformation Tactics — Adoption | Plan, sponsors, pilots |
| ch33 | Transformation Evangelism | Evangelism program |
| ch34 | Transformation Help | Coaches, product ops |
| ch35 | Innovation Story: Datasite | B2B platform case |
| ch36 | Objections from Customers | Objection response |
| ch37 | Objections from Sales | Objection response |
| ch38 | Objections from the CEO and Board | Objection response |
| ch39 | Objections from Line of Business | Objection response |
| ch40 | Objections from Customer Success | Objection response |
| ch41 | Objections from Marketing | Objection response |
| ch42 | Objections from Finance | Objection response |
| ch43 | Objections from HR/People Ops | Objection response |
| ch44 | Objections from the CIO | Objection response |
| ch45 | Objections from the PMO | Objection response |
| ch46 | Objections from Inside Product | Objection response |
| ch47 | Innovation Story: Kaiser Permanente | Healthcare transformation case |
| ch48 | Keys to Successful Transformation | Ten Keys |
| ch49 | Innovation Story: Trainline | Discovery-led case |