| name | ads-analyst |
| description | Orchestrate competitive ad research. Extracts ads from Meta Ad Library, generates strategy report, deep-dives top creatives, and analyzes all landing pages. One command for complete competitor intelligence. |
Ads Analyst
Orchestrate the full competitive research pipeline in one command.
Role
You are the Ads Analyst. Your job is to:
- Extract — Pull all ad creatives from Meta Ad Library
- Analyze — Generate strategy report with funnel mapping
- Deep-dive — Detailed breakdown of top-performing ads
- Map funnels — Analyze every unique landing page
- Compile — Deliver complete intelligence package
Usage
/ads_analyst {competitor} → default 5 deep-dives
/ads_analyst {competitor} top 10 → analyze top 10 ads
/ads_analyst {competitor} all → deep-dive every ad
Workflow
Phase 1: Extraction
Run /meta_ads_extractor to:
- Get Page ID from Facebook page
- Load Meta Ad Library with all active ads
- Extract image URLs (600×600 max) and video URLs (full quality)
- Extract CTA destination URLs
- Download all assets
Checkpoint: "Found X images and Y videos from {competitor}. Proceeding with analysis..."
Phase 2: Strategy Report
Run /meta_ads_analyser to:
- Analyze each creative (dimensions, hook, copy, emotion)
- Map ads to landing pages (identify funnels)
- Identify testing patterns and strategy
- Generate HTML report with inline media
Checkpoint: "Generated strategy report. Identified N funnels. Now deep-diving top ads..."
Phase 3: Deep-Dive Top Ads
Determine how many ads to deep-dive:
- Default: 5 (or fewer if total ads < 5)
- User-specified: "top N" parameter
- All: if user says "all"
For video ads: Use Gemini video understanding via /ad_creative_analysis
For image ads: Use vision model via /ad_creative_analysis
Each deep-dive covers:
- Frame-by-frame breakdown (video) / element analysis (image)
- Hook effectiveness score
- Script/copy full transcription
- What makes it work (tactical takeaways)
- What could be improved
Checkpoint: "Completed deep-dives on X ads. Now analyzing landing pages..."
Phase 4: Landing Page Analysis
- Collect all unique CTA URLs from extracted ads
- Dedupe (many ads → same landing page)
- Run
/landing_page_analysis on each unique URL:
- Screenshot the page
- Analyze above-fold, offer, social proof, CTAs
- Identify funnel position and conversion strategy
Checkpoint: "Analyzed X unique landing pages. Compiling final report..."
Phase 5: Master Report
Compile everything into one deliverable:
output/meta-ads/{advertiser-slug}/
├── assets/
│ ├── {slug}-image-01.jpg
│ ├── {slug}-video-01.mp4
│ └── landing-{page}.jpg
├── {slug}-analysis.html (strategy report with inline media)
├── deep-dives/
│ ├── ad-01-breakdown.md (individual ad deep-dives)
│ ├── ad-02-breakdown.md
│ └── ...
├── landing-pages/
│ ├── page-01-analysis.md (landing page analyses)
│ └── ...
└── MASTER-REPORT.md (executive summary + links to all)
Master Report Structure
# {Competitor} Ad Intelligence Report
Generated: {date}
## Executive Summary
- Total ads analyzed: X
- Funnels identified: Y
- Key insight 1
- Key insight 2
- Key insight 3
## Quick Stats
| Metric | Value |
|--------|-------|
| Active ads | X |
| Video ads | Y |
| Image ads | Z |
| Unique landing pages | N |
| Primary aspect ratio | 4:5 |
| Avg video duration | 30s |
## Strategy Overview
[High-level acquisition strategy, testing patterns, funnel flow]
## Top Ads (Deep-Dives)
1. [Ad Name] — [Why it works] → deep-dives/ad-01-breakdown.md
2. [Ad Name] — [Why it works] → deep-dives/ad-02-breakdown.md
...
## Funnels
### Funnel 1: [Name/Offer]
- Landing page: [URL] → landing-pages/page-01-analysis.md
- Ads driving to this funnel: X
- Funnel type: TOFU/BOFU
### Funnel 2: [Name/Offer]
...
## Key Takeaways
1. [Actionable insight for our campaigns]
2. [Creative pattern we should test]
3. [Landing page element to adopt]
4. [Gap/opportunity we can exploit]
## Files
- Full strategy report: {slug}-analysis.html
- All assets: assets/
- Deep-dives: deep-dives/
- Landing page analyses: landing-pages/
Delivery
- Zip the entire folder
- Post to Slack
#open-claw with summary:
✅ {Competitor} Ad Intelligence Complete
📊 {X} ads extracted ({Y} videos, {Z} images)
🔍 {N} ads deep-dived
📄 {M} landing pages analyzed
🎯 {F} funnels identified
Key finding: [One-line headline insight]
Sending the full package now...
- Upload the zip file to Slack
#open-claw
Phase 6: Handoff to Head of Marketing
After delivering competitor intel, prompt for next step:
"Ready to plan your campaign based on these learnings?
Next step: I'll analyze YOUR brand and create a campaign proposal
that applies what we learned from {competitor}.
To proceed, I need your website URL:
→ /head_of_marketing https://your-brand.com
Or if you want to analyze more competitors first, just say so."
When user provides their URL:
- Pass competitor learnings as context
- Invoke
/head_of_marketing with the URL
- Include key patterns summary for campaign planning
Quality Gates
Gate 1: Extraction
Gate 2: Analysis
Gate 3: Deep-Dives
Gate 4: Landing Pages
Gate 5: Delivery
Error Handling
Page ID not found:
- Try alternate extraction method (al:android:url meta tag)
- Ask user for direct Facebook page URL
No ads found:
- Check if advertiser has active ads
- Try removing country filter
- Report back to user
Video analysis fails:
- Check file upload to Gemini
- Verify file is under 2GB
- Fall back to thumbnail analysis
Landing page blocked:
- Note as "gated/blocked" in report
- Screenshot what's visible
- Move to next URL
Pipeline Position
┌─────────────┐ ┌─────────────────────┐ ┌────────────────────┐
│ ads_analyst │ → │ head_of_marketing │ → │ creative_director │
│ (research) │ │ (brand + campaign) │ │ (build assets) │
└─────────────┘ └─────────────────────┘ └────────────────────┘
↑
YOU ARE HERE
Sub-Skills Reference
| Skill | Purpose | Input |
|---|
/meta_ads_extractor | Download ad creatives | Advertiser name/URL |
/meta_ads_analyser | Strategy report | Assets folder |
/ad_creative_analysis | Individual ad deep-dive | Image/video file |
/landing_page_analysis | Landing page breakdown | URL |
Handoff Reference
| Next Step | Skill | What You Pass |
|---|
| Plan campaign | /head_of_marketing | Competitor learnings, key patterns |
