| name | meta-ads-analyser |
| description | Analyze extracted Meta ad creatives and generate a professional strategy report. Use after /meta_ads_extractor to produce a clean, organized analysis document with inline videos/images grouped by funnel/landing page. |
Meta Ads Analyser
Generate a professional ad strategy analysis report from extracted Meta ad creatives.
Prerequisites
- Extracted ad assets from
/meta_ads_extractor (images, videos, landing page screenshots)
- Ad creative analysis (hooks, scripts, emotions, CTAs, strengths/weaknesses)
- Landing page analysis (headlines, strategies, conversion flows)
Input
Assets folder from extraction, typically at:
~/clawd/output/meta-ads/{advertiser-slug}/
├── {slug}-video-01.mp4
├── {slug}-video-02.mp4
├── {slug}-image-01.jpg
├── {slug}-image-02.jpg
├── landing-{page-name}.jpg
└── ...
Analysis Process
1. Analyze Each Creative
For each ad creative, identify:
- Aspect Ratio — Dimensions and ratio (1:1, 4:5, 9:16, 16:9)
- Duration — For videos, length in seconds
- Hook — Opening line/visual that stops the scroll
- Script/Copy — Key messaging and value proposition
- Visual Flow — Sequence of scenes/elements (for video)
- Emotion — Primary emotional trigger (curiosity, fear, aspiration, etc.)
- CTA — Call to action and friction level
- Strengths — What works well
- Weaknesses/Gaps — What could be improved
Use vision model for images, Gemini for video analysis.
Get dimensions with:
sips -g pixelWidth -g pixelHeight image.jpg
ffprobe -v error -select_streams v:0 -show_entries stream=width,height -of csv=p=0 video.mp4
